Electronic Money Association

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Electronic Money Association
Electronic Money Association Logo.png
Abbreviation EMA
Formation October, 2001
Legal status
Location Central London, UK
Region served
Website http://e-ma.org/

The Electronic Money Association (EMA) is the trade body representing electronic money issuers in Europe.


The EMA was founded in October 2001 by a group of electronic money issuers and prospective issuers to represent the interests of industry. The group took part in a regulatory working group set up in response to UK government consultation on the implementation of the E-Money Directive.

The group was then formalised into the EMA and its remit extended to issues of general interest to industry. The Financial Services Authority proposed that the association develop a voluntary code of best practice for industry, addressing operational and non-operational risks and creating a minimum standard that could be adopted by issuers, irrespective of technology or market proposition.


The Electronic Money Association (EMA) is the trade body for electronic money issuers and innovative payment service providers including payment institutions, banks and payment schemes. It provides members with a forum to share issues that impact new means of payment, and provide a means for pursuing these to resolution. It has been involved in the negotiation of a number of payment-related European Directives, regulations and implementing legislation and develops industry good practice in areas of compliance, customer service and enable the sharing of know-how.


The Electronic Money Association meets and takes its decisions in plenary. All members have equal say in discussions, in the activities of the association and in the decision-making process. A number of subcommittees meet to address specialist issues, and report their findings into the plenary sessions. Day to day activities are undertaken by the secretariat, which is appointed by members. The sub-committees include:


Members of the Electronic Money Association and its subcommittees meets on a monthly basis in London. Additionally, the EMA organises seminars and conferences:

  • The first EMA Conference on The Revision of the E-money Directive was held in February 2006 in Brussels, Belgium.
  • The second EMA Conference on Future of Payments in Europe was held in November 2007 in London, UK.
  • The 3rd EMA conference on 'The European Payment Services Directive and the Global Regulation of Payments' took place on 24 November 2009 at the Marriott West India Quay in London, United Kingdom.
  • The 4th EMA conference on 'The evolution of e-money and payment institutions: new opportunities, new challenges' was held on 29 and 30 November 2011 at the Crowne Plaza Brussels 'Le Palace' in Belgium.

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