Electronic press kit

An electronic press kit (EPK) is a press kit equivalent in electronic form. An EPK usually takes the form of a website or e-mail, though they are also known to exist in CD and DVD form. The first known EPK, as we know it today, premiered live on the web on January 8, 1995 and was invented and given the exact name electronic press kit or EPK by Andre Gray, the inventor of online music sales certifications and winner of The Johannes Gutenberg Inventor Prize. Gray's EPK featured a bio, audio clips, videos, photos, press, set list, basic technical requirements, and a calendar and featured R&B singer and songwriter Aaron Hall as the first artist ever to have an EPK created on their behalf. Gray's template is considered the standard bearer, regardless of industry or medium.

Distribution formats An electronic press kit can be distributed via one of the following media:

• CD
• DVD
• Video or audio cassettes
• The Internet (e.g. E-mail, WWW, newsgroups, etc.)
• USB flash drive

Press kits are also typically available on corporate websites, and offer the kit in PDF format.

Contents

Contents depend on the industry and target audience. For instance, an EPK in the music industry might contain the following:

• Biography
• Music clips
• High resolution press photos
• Tour dates
• Promotional videos
• Offline website or website links
• Press reviews and interviews
• "RIYL" or "recommended if you like" list: list of artists in similar styles or genres
• Contact information
• High resolution photos or images of key executives, the company logo, products, etc.