Electronic Press Kit
From Wikipedia, the free encyclopedia
An Electronic Press Kit (or "EPK") is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media.
The world's first Electronic Press Kit for a major feature film was for Mario Kassar's (Terminator) Corelco/ le Studio Canal +, Roland Emmerich 1994 film "Stargate", which had a "Day and Date" release of the EPK, produced and directed by Gabreal Franklin, available the day the film was released. The original premise for the concept of an EPK was to create a "want to see" for those who had not yet seen the film, and a "want to see again" for those who had, in addition to providing a depth of material for the press to create editorial and have accurate information about the film. This was released on CD, with a shorter version on floppy disc.
[edit] Distribution
An EPK can be distributed through one of the following media:
- CD
- DVD
- Video or audio cassettes
- The Internet (e.g. E-mail, WWW, newsgroups, etc.)
- USB Flash Drive
[edit] EPK Components
[edit] Music industry EPK elements
Contents of an EPK depend on the industry and target audience. For instance, an EPK in the music industry might contain this:
- biographical & contact information
- monochromatic, high resolution, press photos (for easy reproduction)
- music clips (with accompanying lyrics)
- performance requirements
- tour dates
- press reviews and interviews, etc.
- promotional videos
- contract and/or technical rider
- "RIYL" or "Recommended If You Like" list: a listing of artists of similar styles or genres
- High resolution photos or images of key executives, the company logo, products, etc.
