Elegant Gothic Aristocrat (EGA) is a subset of modern aristocrat fashion, mingled with Gothic and particularly Gothic lolita, and steampunk fashion, popular in Japan. The term Elegant Gothic Aristocrat was originally coined by Mana, a fashion designer and former band leader of Malice Mizer, and is used to describe his brand of clothing carried in his store Moi-même-Moitié. EGA gained momentum on the Japanese fashion streets in the late 1990s when Mana's onstage rock-idol attire spread among his fans. Eventually, the style became more accessible when mainstream stores began to carry EGA apparel.[original research?]
The style imitates the mature decadence of the fashions of the late Gothic revival during the Victorian era in the West, with emphasis on formality and elegance. It is an androgynous style by modern standards, consisting of black and white, dark colours and natural tones with delicate detailing such as ruffles or lace trimmings, and completed with black, clunky boots and heavy makeup. Accessories are also essential items in achieving the EGA look. They include corsets, gloves, waistcoats, conspicuous pocket books, stockings, bows and top hats. Unlike the Lolita fashions, Elegant Gothic Aristocrats wear long skirts or wide-legged trousers, tailored and streamlined jackets, and tight-fitting, long-sleeved shirts and blouses.