||A major contributor to this article appears to have a close connection with its subject. (November 2013)|
|Headquarters||Portland, Oregon (incorporated in Delaware)
|Key people||Samuel S. Blackman, CEO and co-founder
Jesse J. Rosenzweig, CTO and co-founder
Brian G. Lewis, Chief Architect and co-founder
Lyman Potts, COO
Daniel Marshall, Sr. VP Sales
Keith Wymbs, CMO
Aslam Khader, CPO
Greg Zwart, VP Global Services
Elemental Technologies, Inc. is a software company headquartered in Portland, Oregon that specializes in providing multiscreen video solutions. Founded in August 2006, Elemental creates software that uses graphics processing units (GPUs) to perform video encoding, decoding, transcoding, and pixel processing tasks on commodity hardware for adaptive bitrate streaming of video over IP networks.
Media and entertainment companies using Elemental products include the BBC, Big Ten Network, CBS Interactive, Columbus Communications, Comcast, Deltatre, Disney, ESPN, Eurosport, Foxtel, HBO, MLB, National Geographic, NBA, NHK, PBS, QVC, Telefonica, Terra Networks, TF1, VMMA, Warner Bros., WRN Broadcast, Viacom and Vubiquity. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil.
Elemental received its initial investments in 2007 in the amount of $1.05 million from three angel funds: the Seattle-based Alliance of Angels, the Oregon Angel Fund, and the Bend Venture Conference. In July 2008, Elemental announced it had closed its first round of venture capital financing, receiving $7.1 million, which included investments from General Catalyst Partners of Boston, Massachusetts and Voyager Capital of Seattle, Washington. In July 2010, Elemental raised an additional $7.5 million in Series B financing. Steamboat Ventures, a venture capital firm affiliated with The Walt Disney Company, joined existing venture funds General Catalyst and Voyager Capital in the financing round. In May 2012, Elemental closed its Series C financing for $13 million from Norwest Venture Partners.
In April 2010, Elemental introduced its enterprise product, Elemental Live, a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming to new media platforms.
Elemental Live made its debut at NAB in Las Vegas April 12–15, 2010, with a four-screen demonstration featuring simultaneous real-time encoding of multiple video streams targeted to mobile, tablet, web and HDTV platforms.
In November 2009, Elemental released the first video server appliance to utilize the graphics processing unit for video on demand (VOD) transcoding. The company claims its performance equals that of seven dual quad-core CPU servers. Other potential benefits include conversion speed, reduced power usage, less physical space, and overall cost, which is reported to be less than half of a CPU server.
Elemental Cloud provides transcoding services in a cloud computing environment using clustered graphics processors.
Elemental Stream is a video processing system that segments, packages and secures live and on-demand content for multiscreen delivery in the IP video delivery infrastructure.
Elemental Conductor is a scalable management system of two or more Elemental video processing systems.
On October 23, 2008, Elemental released Badaboom, a consumer media converter, in partnership with NVIDIA Corporation. Badaboom uses Elemental's video engine to transcode video files from several formats, including MPEG2, H.264, HDV, AVCHD, and RAW, into the H.264 format for devices such as the iPod, iPhone, and Sony PSP.
Elemental Technologies announced Badaboom 2.0 is the final version and discontinued the product. The company supported Badaboom until April, 2013, without further software updates.
- 2013 Cable & Satellite International (CSI) -- Best in Digital Video Processing, Elemental Technologies 
- 2013 ConnectedWorld.TV Awards—Best Delivery Technology, Elemental Technologies 
- 2013 Portland Business Journal 100 Fastest Growing Companies -- #6, Elemental Technologies 
- 2013 Oregon Technology Awards—Technology Growth Company of the Year, Elemental Technologies 
- 2012 Forbes America's 100 Most Promising Companies -- #23, Elemental Technologies
- 2012 Inc. (magazine) 500, America's Fastest Growing Private Companies -- #52, Elemental Technologies
- 2011 Forbes America's 100 Most Promising Companies -- #54, Elemental Technologies
- 2011 Streaming Media Editors' Pick—Elemental Live
- 2010 TV Technology Mario Award—Elemental Live
- adaptive bitrate streaming
- video codec
- content delivery network
- streaming media
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