Elements, Hong Kong
|Location||1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong|
|Opening date||October 1, 2007|
|Total retail floor area||1,000,000 square feet (93,000 m2)|
|No. of floors||3 floors and 1 basement|
Description and architectural themes
The mall is divided into 5 zones base on the concept of the five elements of Nature, namely Metal, Wood, Water, Fire and Earth. Each zone is designed with a distinctive interior architectural theme that responds to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) 9 meters tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means "Nine Dragons".
The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".
Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.
As a shopping mall targeted at the upper middle class, the Elements features a considerable number of high-end shops, such as:
- Diane von Furstenberg
- Karen Millen
- Pringle of Scotland
- Brooks Brothers
- Giorgio Armani
The shopping mall has a great emphasis on fashion and wardrobe with (as of 2008) 58 shops in that category out of a total of 123 shops in the mall.
- "Elements Mall Official Website". Retrieved 2007-09-30.
- MCL, Shaw ready Hong Kong's largest cinema complex
- Stephanie Tong, "Malls jazz it up to pack them in", The Standard, September 20, 2007
- Element Shopping Guide (official brochure), published by the Elements, accessed 2008 Oct.
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