Elements, Hong Kong

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Elements
圓方
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Location 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
Opening date October 1, 2007
Developer MTR Corporation
Management MTR Corporation
Architect Benoy
Total retail floor area 1,000,000 square feet (93,000 m2)
No. of floors 3 floors and 1 basement
Website Elementshk.com

"Elements" is an upper middle class large shopping mall located on 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong. It is developed and managed by MTR Corporation through its subsidiary Premier Management Service.

Contents

[edit] Description and architectural themes

The exit to Elements from Kowloon MTR Station
The void above zone Earth
Each symbol of the five elemental zones

Elements is located directly above the Kowloon MTR Station and is also in the vicinity to the residential complex Union Square and the Western Harbour Tunnel.

[edit] Zoning

The mall is divided into 5 zones base on the concept of the five elements of Nature, namely Metal, Wood, Water, Fire and Earth [1]. Each zone is designed with a distinctive interior architectural theme that responds to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) 9 meters tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means Nine Dragons.

[edit] Facilities

The Elements has a total of 123 shops as of 2008, along with an ice rink and the 1600-seat Grand Cinema, currently the largest cinema complex in Hong Kong.[2]

The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".[3]

Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.[3]

[edit] Notable shops

As a shopping mall targeted at the upper middle class, the Elements features a considerable number of high end shops, such as:

The shopping mall has great emphasis on fashion and wardrobe with (as of 2008) 58 shops in that category out of a total of 123 shops in the mall. [4]

[edit] Access

See Kowloon MTR Station for more information about access

Being on both the Tung Chung Line and the Airport Express Line and the terminus for many[which?] bus routes, Elements can be accessed easily by public transportation.

[edit] Slogans

  • "A New Shopping Attitude"
  • "Shop till you Drop"
  • "Why be plain?"

[edit] Gallery

Wall of Fire Zone in Elements Mall

Wall of Wood Zone in Elements Mall

The Sculpture of the Earth Zone

The Sculpture of the Water Zone

Civic Square

The Rink in Fire Zone

[edit] References

  1. ^ "Elements Mall Official Website". http://www.elementshk.com. Retrieved 2007-09-30. 
  2. ^ MCL, Shaw ready Hong Kong's largest cinema complex
  3. ^ a b Stephanie Tong, "Malls jazz it up to pack them in", The Standard, September 20, 2007
  4. ^ Element Shopping Guide (official brochure), published by the Elements, accessed 2008 Oct.

[edit] See also

[edit] External links

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