An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition.
The name "Elevator Pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in exchange of business card or a scheduled meeting.
An example is pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea by the quality of its elevator pitch and will ask entrepreneurs for their elevator pitches in order to quickly weed out bad ideas and weak teams. Elevator pitches are also used in many other situations. Personal uses include job interviewing, dating, and summarizing professional services.
See also 
Mr. Specc Digital MediaEntreprenurial Small Business McGraw-Hill Irwin Publishers. ISBN 978-0-07-338157-2.
- Pincus, Aileen. "The Perfect (Elevator) Pitch". Businessweek.
- Hahn, Gerald J. (1989), "Statistics-Aided Manufacturing: A Look Into the Future", The American Statistician 43 (2): 74–79, doi:10.2307/2684502.
- Peters, Tom (1999), "The Wow Project", Fast Company 24: 116.
- "What is an Elevator Pitch?". Mind Your Pitch.