Elizabeth Arden, Inc.
|Traded as||NASDAQ: RDEN|
|Headquarters||Miramar, Florida, United States|
|Key people||E. Scott Beattie, Chairman of the Board, President, Chief Executive Officer|
|Products||Cosmetics and fragrances|
|Revenue||US$1.344 billion (2013)|
|Net income||US$40.7 billion (2013)|
Arden's cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which is publicly listed (NASDAQ: RDEN). The company is located in Miramar, Florida, a suburb of Miami. The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.
Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrance within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances "Curious", "Fantasy", "Curious: In Control", "Midnight Fantasy", "Hidden Fantasy", "Circus Fantasy", "Believe", "Curious Heart", "Radiance", "Cosmic Radiance" and "Island Fantasy". As well as the Hilary Duff fragrances "With Love... Hilary Duff" and "Wrapped With Love..."; Elizabeth Taylor's "White Diamonds," "Passion," "Forever Elizabeth," and "Gardenia"; Mariah Carey's "M by Mariah Carey" and "Luscious Pink by Mariah Carey". In 2006, Elizabeth Arden acquired the fragrance portfolio from Riviera Concepts. In 2008, Elizabeth Arden also acquired the fragrance portfolio from Liz Claiborne. The newly acquired brands include Alfred Sung, the Hummer fragrance franchise, Cynthia Rowley, Lulu Guinness, Bob Mackie, Badgley Mischka, John Varvatos, Curve, Lucky and Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture". In 2011, it was announced that a new fragrance called "Wonderstruck" will be released by American Country pop singer Taylor Swift.
Elizabeth Arden has partnered with creative agency KraftWorks NYC on 360 campaigns since 2009.
In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence boosting make up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to help cancer patients to manage the appearance related side effects of cancer treatment.
- About Elizabeth Arden at Elizabeth Arden Inc. website
- Elizabeth Arden Launches Pinterest Campaign for Charity