Elizabeth Arden, Inc.

From Wikipedia, the free encyclopedia
  (Redirected from Elizabeth Arden, Incorporated)
Jump to: navigation, search
Elizabeth Arden, Inc.
Type Public
Traded as NASDAQRDEN
Founded 1910 (1910)
Founder(s) Elizabeth Arden
Headquarters Miramar, Florida, United States
Key people E. Scott Beattie, Chairman of the Board, President, Chief Executive Officer
Products Cosmetics and fragrances
Revenue US$1.344 billion (2013)
Net income US$40.7 billion (2013)
Employees 2,440 (2013)
Website www.elizabetharden.com
References: [1]

Elizabeth Arden Inc. is a cosmetics company founded by Elizabeth Arden as Red Door salon on Fifth Avenue in 1910.

History[edit]

Arden's company was sold to Eli Lilly and Company in 1971 for $38 million ($221,286,771 today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million.

Arden's cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which is publicly listed (NASDAQRDEN). The company is located in Miramar, Florida, a suburb of Miami.[2] The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.

Past 'faces' of Elizabeth Arden were supermodel Amber Valletta during the late-1980s to the mid-1990s, and Catherine Zeta-Jones.

Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrance within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances "Curious", "Fantasy", "Curious: In Control", "Midnight Fantasy", "Hidden Fantasy", "Circus Fantasy", "Believe", "Curious Heart", "Radiance", "Cosmic Radiance" and "Island Fantasy". As well as the Hilary Duff fragrances "With Love... Hilary Duff" and "Wrapped With Love..."; Elizabeth Taylor's "White Diamonds," "Passion," "Forever Elizabeth," and "Gardenia"; Mariah Carey's "M by Mariah Carey" and "Luscious Pink by Mariah Carey". In 2006, Elizabeth Arden acquired the fragrance portfolio from Riviera Concepts. In 2008, Elizabeth Arden also acquired the fragrance portfolio from Liz Claiborne. The newly acquired brands include Alfred Sung, the Hummer fragrance franchise, Cynthia Rowley, Lulu Guinness, Bob Mackie, Badgley Mischka, John Varvatos, Curve, Lucky and Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture". In 2011, it was announced that a new fragrance called "Wonderstruck" will be released by American Country pop singer Taylor Swift.[3]

Elizabeth Arden has partnered with creative agency KraftWorks NYC on 360 campaigns since 2009.

Charity[edit]

In July 2012, as the first ever "Pin to give it" campaign on Pinterest, Elizabeth Arden aims to supply women with cancer with confidence boosting make up products. This is a part of the "Look Good Feel Better" campaign which the company has been a part of for several years. The LGFB is dedicated to help cancer patients to manage the appearance related side effects of cancer treatment.

References[edit]

  1. ^ "10-K". Elizabeth Arden, Inc. 30 June 2013. Retrieved 7 July 2014. 
  2. ^ Corporate web page
  3. ^ "TAYLOR LAUNCHES WONDERSTRUCK". TaylorSwift.com. Retrieved July 17, 2011. 

External links[edit]