Elkjøp

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Elkjøp
Type Aksjeselskap
Industry Retail
Founded 1962
Headquarters Lørenskog, Norway
Key people Jaan Ivar Semlitsch CEO (Elkjøp Nordic AS)
Products Consumer electronics, white goods, brown goods
Revenue £273 million (2011-2012)
Employees 9,200
Parent Dixons Retail
Website http://www.elkjop.no/
Elkjøp Megastore, Kristiansand.
Elkjøp branch in Denmark under a different name.

Elkjøp, better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries, with 285 stores across six countries and 9.200 employees.[1] It is owned by Dixons Retail, who bought it in 1999, then removing the company from Oslo Stock Exchange, Oslo Børs.

Elkjøp also has sister stores outside the Nordic countries, namely in Czech Republic and in Slovakia. The company as a whole sold for £273 million in 2011-2012.[2] Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of noname or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specialized in the intended product group.

Many stores in the Elkjøp corporation have a 30 day full refund policy which allows consumers to try the product at home and still return it for any given reason,[3] often with the exception of, including but not limited to, mobile phones, software, internal hardware components and consumables, which need to be sealed. However, as returned products are restocked and resold, critics emphasize the risk of purchasing used products which are faulty, sold as new or products with storage media containing tracks of its previous owner. While this type of policy is often marketed as a form of consumer satisfaction warranty, several media events have been reported with consumers receiving faulty and/or used products without knowing from corporations employing the refund policy.[4][5][6][7]

Operations[edit]

Elkjøp trades under several different brands:

Country Local name Number of stores
 Czech Republic Electro World 23
 Denmark Elgiganten/PC-City 29
 Faroe Islands Elding 2
 Finland Gigantti 40
 Iceland Elko 4
 Norway Elkjøp/Lefdal 96
 Slovakia Electro World 4
 Sweden Elgiganten/PC-City 80

External links[edit]

References[edit]