Elkjøp Megastore, Kristiansand
||A major contributor to this article appears to have a close connection with its subject. (October 2013)|
|Type||Part of Dixons Retail|
|Key people||Sir John Collins (Group Chairman since September 2002),
John Clare CBE (Group Chief Executive since 1994)
Jaan Ivar Semlitsch CEO (Elkjøp Nordic AS)
|Products||White goods, Brown goods, Telecommunications, Information technology|
|Revenue||£273 million (2011-2012)|
|Website||http://www.elkjop.no/ - http://www.elkjop.no/presse|
Elkjøp is the largest consumer electronics retailer in the Nordic countries, with 285 stores across six countries and 9.200 employees. It is owned by Dixons Retail, who bought it in 1999, then removing the company from Oslo Stock Exchange, Oslo Børs.
Elkjøp also has sister stores outside the Nordic countries, namely in Czech Republic and in Slovakia. The company as a whole sold for £273 million in 2011-2012. Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of noname or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specialized in the intended product group.
Many stores in the Elkjøp corporation have a 30 day full refund policy which allows consumers to try the product at home and still return it for any given reason, often with the exception of, including but not limited to, mobile phones, software, internal hardware components and consumables, which need to be sealed. However, as returned products are restocked and resold, critics emphasize the risk of purchasing used products which are faulty, sold as new or products with storage media containing tracks of its previous owner. While this type of policy is often marketed as a form of consumer satisfaction warranty, several media events have been reported with consumers receiving faulty and/or used products without knowing from corporations employing the refund policy.
Elkjøp trades under several different brands:
- Norway: Elkjøp and Lefdal.
- Sweden: Elgiganten and PC-City.
- Denmark: Elgiganten.
- Finland: Gigantti.
- Iceland: Elko.
- Czech Republic/Slovakia: Electroworld.
- Faroe Islands: Elding.
- Norwegian site
- Finnish site
- Swedish site
- Danish site
- Icelandic site
- Faroese site
- Financial Hilights for 2003-2004
- Employees and stores count http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1114&ContentType=content&ContentKey=2513 (in Norwegian)
- Sales http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000vVSWtuVj;sid=xp8L58vWfJYJ54LLuSrC4SoVlSo1BhQTr2Y=?MenuId=2310&ContentType=content&ContentKey=2513 (in Norwegian)
- 30 day refund explained http://www.elkjop.no/is-bin/INTERSHOP.enfinity/WFS/store-elkjop-Site/no_NO/-/NOK/El_GetCMSContent-Start;pgid=oyCz6oZK.LxSR0EjcIZBwx1e0000-63abrix?MenuId=1105&ContentType=content&ContentKey=5440 (in Norwegian)
- Aftonbladet January 22nd, 2007: http://www.aftonbladet.se/vss/nyheter/story/0,2789,981580,00.html (in Swedish)
- Aftonbladet June 3rd, 2006 http://www.aftonbladet.se/vss/nyheter/story/0,2789,835875,00.html (in Swedish)
- Aftonbladet September 9th, 2006 http://www.aftonbladet.se/vss/telegram/0,1082,68104528_854__,00.html (in Swedish)
- Aftonbladet February 14th, 2007 http://www.aftonbladet.se/vss/nyheter/story/0,2789,999914,00.html (in Swedish)