Elkjøp also has sister stores outside the Nordic countries, namely in Czech Republic and in Slovakia. The company as a whole sold for £273 million in 2011-2012. Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of noname or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specialized in the intended product group.
Many stores in the Elkjøp corporation have a 30 day full refund policy which allows consumers to try the product at home and still return it for any given reason, often with the exception of, including but not limited to, mobile phones, software, internal hardware components and consumables, which need to be sealed. However, as returned products are restocked and resold, critics emphasize the risk of purchasing used products which are faulty, sold as new or products with storage media containing tracks of its previous owner. While this type of policy is often marketed as a form of consumer satisfaction warranty, several media events have been reported with consumers receiving faulty and/or used products without knowing from corporations employing the refund policy.