Ella's Kitchen

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Ella's Kitchen
Type Private
Founded 2006
Founder(s) Paul Lindley
Headquarters Henley-on-Thames, England
Products Organic baby and toddler food
Revenue £30 million[1]
Employees Over 35 [1]
Website ellaskitchen.co.uk ellaskitchen.com

Ella's Kitchen is a company that makes organic baby and toddler food, sold in supermarkets internationally including UK, Norway, Sweden and the United States. Ella’s Kitchen has a 20% share of the UK baby food sector[2] and a global turnover of $100m. Ella’s Kitchen was founded in the UK in 2006 and is a member of The Soil Association and The Organic Trade Board.

History[edit]

The Henley based Ella’s Kitchen was founded in 2006 by Paul Lindley. After graduating from the University of Bristol he trained and qualified as a Chartered Accountant at KPMG in London and Los Angeles. He then spent 9 years at Nickelodeon as deputy managing director before setting up Ella’s Kitchen. The business is named after Paul’s daughter, Ella.

The company launched in Scandinavia and US in 2009 and now has a presence in thirteen territories.

In February 2013, Paul Lindley, founder of Ella's Kitchen launched a campaign focused on childhood nutrition called Averting A Recipe For Disaster.[3] A report of the same name was released at the time, including comments and support from representatives of the food and health industries, charity sector and media including Prue Leith, Tom Aikens, Professor David Haslam GP, Chairman of the National Obesity Forum; Carmel McConnell, Founder, Magic Breakfast; Rob Rees MBE, Chair, The School Food Trust and Sheila Dillon, presenter Radio 4's Food Programme.[4][5]

The report outlines the need for a ‘Food Manifesto for the Under Fives’ which is described as a long term, cross political party plan to improve nutrition for the under fives and a series of recommendations about what might be included in it.[6][7]

In May 2013, it was announced that Ella’s Kitchen had been sold to The Hain Celestial Group, Inc.,[8] a North American natural and organic products company.

Paul Lindley has taken the new position as CEO of the Global Infant, Toddler and Kids Division of Hain Celestial under which Ella’s Kitchen and Hain Celestial’s existing baby and toddler food brand, Earth’s Best sit.

Ella’s Kitchen has its head office in Oxfordshire, UK.

The company has won a variety of awards including Mum’s Choice Overall Award Winner at the Tesco Mums’ Choice Awards 2011,[9] Best Organic Baby Food 2011 Prima Baby Reader Awards, International Business of the Year at the Growing Business Fast Growth Business Awards 2011[10] and Food and Drink Brand of the Year at The Grocer Gold Awards 2010.[11] Ella’s Kitchen has ranked in the Sunday Times Fast Track 100 list in 2011, 2009, 2010 and 2012 and internationally the company has won the Grocery Brand of the Year in Sweden, the Innovation of the Year award at the Norway Grocery Association Awards and was the Healthy Snacks winner in the Red Tricycle Totally Awesome Awards.[12] In 2012 Ella's Kitchen won the High Growth Business of the Year award at the Private Business Awards,[13] the International Growth Business of the Year award at the National Business Awards,[14] and an excellence award for Innovation at the 2012 Fast Track 100 event [15]

Products[edit]

Ella’s Kitchen currently has 80 products including Stage 1 – 4 baby and toddler food, smoothies, snack ranges and others. All Ella’s Kitchen products are 100% organic.

Ella’s Kitchen was the first brand to bring pouches to the baby food market.[16]

Ella’s Kitchen products contain no added sugar, salt or water. No additives, E numbers or GM products.

Ella’s Kitchen are part of the TerraCycle scheme which provides recycling systems for previously non-recyclable or hard-to-recycle waste such as Ella’s Kitchen pouches, in the UK, Ireland and Sweden.

References[edit]

External links[edit]