Elle and Blair Fowler

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Elle and Blair Fowler
Born Lisa and Laura Fowler
(1988-05-25) May 25, 1988 (age 26) (Elle)
(1993-04-01) April 1, 1993 (age 21) (Blair)
Augusta, Georgia, U.S.
Occupation YouTube beauty gurus
Years active 2008–present

Elle Fowler (born May 25, 1988) and Blair Fowler (born April 1, 1993) are sisters who post beauty and style-related tutorials on YouTube under the monikers AllThatGlitters21 (Elle) and juicystar07 (Blair). Elle first stumbled into the beauty and fashion world of YouTube the summer of 2008, and soon convinced Blair to begin filming videos as well. Their videos of makeup tutorials and clothing hauls quickly garnered a large audience and rose in popularity. As of July 2013, Elle's videos on AllThatGlitters21 have been viewed more than 145 million times, while Blair's channel juicystar07 has received over 240 million views.[1][2]

Both sisters also post vlogs under the monikers EllesGlitterGossip and otherjuicystar07, allowing subscribers to keep track of their daily lives outside of the YouTube community.[3] Their respective second YouTube channels move away from purely beauty and fashion-related videos and branch into other topics such as health & fitness, their daily musings, and other random interests.[4][5]


Elle Fowler was born Lisa Sylvia Fowler on May 25, 1988 to Dr. Scott Fowler, a physician and Melisa Fowler.[6] Blair Fowler was born Laura Elizabeth Fowler on April 1, 1993 in Augusta, Georgia and the family's youngest Emily Kaitlin-Rose Fowler was born on October 15, 2002.[7] After Blair's fifth birthday, the family relocated from New Orleans to Kingsport, Tennessee, where Blair attended Dobyns-Bennett High School.[6] Elle attended Miami University in Ohio where she joined Alpha Chi Omega.

They moved to Los Angeles, California in hopes to further their careers.

YouTube career[edit]

The sisters first began posting YouTube videos in 2008. In 2010 their videos received over 75 million views.[8] They were later invited by Seventeen to offer makeup tips and suggestions to readers and in an interview with Good Morning America Blair mentioned that she had to become homeschooled due to a bullying situation in her sophomore year of high school.[9] The two have received criticism over their haul videos potentially fueling shopping addictions and cultural idealizations of consumption and materialism, with an expert in shopping addiction listing the video as an example.[10] In 2012 the Fowlers became the hosts and main judges of the unsuccessful webseries Beauty Vlogger Boot Camp, which revolved around young men and women aspiring to be online gurus. Each episode had the contestants competing in a beauty-related challenge, with one person getting eliminated before the next round begins.[11] They have also been nominated twice for Teen Choice Awards in the "Web Star" category for 2011 and 2012. They were also nominated for the 2014 Teen Choice Awards under the category "Choice Web Star-Beauty/Fashion."

The two later released a novel entitled Beneath the Glitter (written by a ghost writer, as cited at the end of it), with the character supposedly being only loosely based on the Fowler sisters. The Fowlers have also released a makeup line, Skylark. It later sparked controversy when they released three sample perfumes (Skylark Memoir Fragrance Collection) while having their audience vote for one of them, which would ultimately be made as a full size perfume. However, the Fowlers stopped mentioning those samples, leading to frustrated followers contacting the company and being told that there will not be a full size fragrance, and that they can get a refund. The sisters have yet to address this issue.

In October 2012 it was announced that they would release a shoe and handbag line in conjunction with online fashion retailer JustFab.[12][13]


London Sisters series[edit]

  1. Beneath the Glitter (September 1, 2012)[14][15][16]
  2. Where Beauty Lies (August 13th, 2013)


  1. ^ "AllThatGlitters21's Channel – YouTube". Retrieved July 9, 2013. 
  2. ^ "juicystar07's Channel – YouTube". Retrieved July 9, 2013. 
  3. ^ Zhou, Momo (July 10, 2009). "'YouTube-ing' All the Way to the Bank". ABC News. Retrieved May 7, 2011. 
  4. ^ "Ellesglittergossip Channel – YouTube". Retrieved August 30, 2011. 
  5. ^ "otherjuicystar07 Channel – YouTube". Retrieved August 30, 2011. 
  6. ^ a b Gore, Marci (July 17, 2009). "Sisters take their YouTube success to Seventeen". Times News Online. Retrieved July 19, 2011. 
  7. ^ "Seasons For You: Locations in Virginia and Tennessee". Retrieved December 1, 2011. 
  8. ^ "Girls Gone Viral: Online Fame From Shopping". ABC News. Retrieved 17 March 2013. 
  9. ^ "Teen Bloggers Cash In With 'Haul Videos'". ABC News. Retrieved 17 March 2013. 
  10. ^ "Internet May Be Fueling Shopping Addiction". CBS New York. Retrieved 17 March 2013. 
  11. ^ "Boot Camp, Ep. 1: Wake Up, No Makeup". YouTube. Retrieved 17 March 2013. 
  12. ^ "Elle and Blair Fowler's New Makeup Line Revealed". Teen Vogue. Retrieved 17 March 2013. 
  13. ^ "JustFab.com Announces Exclusive Collection with Online Fashion and Beauty Gurus Elle and Blair Fowler". PR NewsWire. Retrieved 17 March 2013. 
  14. ^ "Review: Beneath the Glitter". RT Book Reviews. Retrieved 17 March 2013. 
  15. ^ "Review: Beneath the Glitter". School Library Journal (BookVerdict). Retrieved 17 March 2013. 
  16. ^ "Review: Beneath the Glitter". Kirkus Reviews. Retrieved 17 March 2013. 

External links[edit]