From Wikipedia, the free encyclopedia
Jump to: navigation, search
Industry Web analytics
Marketing automation
Founded Toronto, Canada (1999)
Headquarters Vienna, Virginia, United States
Key people
Joe Payne, Chairman & CEO
Steven Woods, CTO
Andre Yee, VP Engineering[1]
Parent Oracle Corporation
Website www.eloqua.com

Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.[2]

Background and history[edit]

Eloqua was started in Toronto, Canada in 1999 by Mark Organ, Steven Woods and Abe Wagner.[3] Its stated goal was to provide improved lead generation and demand management services.

Clients and recognition[edit]

Eloqua has more than 1,100 clients worldwide,[4] among them eBay, Comcast, Apple Inc., Blackboard Inc., NBA franchise the Portland Trail Blazers,[5] and Fidelity Investments.[6] As of May 2011, the company's software has 70,000 users.[7] In 2010, the company was awarded a Word of Mouth Marketing Association (WOMMA) silver medal WOMMY Award.[8] Eloqua has received several awards including being named a Market Leader by CRM Magazine in both 2008 and 2009.[9] In 2009, the company also received a Forrester Groundswell Award in the "Business-to-Business Talking" category for its sales tool "The Conversation".[10]

On 20 December 2012, Eloqua announced that it signed a definitive agreement to be acquired by Oracle Corporation for $871M.[11]


  1. ^ "Meet the Eloqua founders". Eloqua. Archived from the original on 2012-06-18. Retrieved 2011-12-05. 
  2. ^ Scott Duke Harris (29 May 2009). "Mercury News Interview: Marketo's CEO and Building Bridges Between Sales, Marketing". Mercury News. 
  3. ^ Company History
  4. ^ "Marketing Automation Software Industry Market Share". Marketing Automation Times. 9 May 2011. Retrieved 6 June 2011. 
  5. ^ "Eloqua Customer Success". Blip TV. Retrieved 2010-02-09. 
  6. ^ "Value Added: Joe Payne and the (online) art of closing a deal.". The Washington Post. 16 January 2011. Retrieved 7 June 2011. 
  7. ^ "Eloqua Announces "All About Revenue Success" Tour". MSNBC.MSN.com. 26 May 2011. Retrieved 3 June 2011. 
  8. ^ "Word of Mouth Marketing Association Announces 2010 WOMMY Award Winners". PRWeb. 22 November 2010. Retrieved 8 June 2011. 
  9. ^ "CRM Magazine Names Eloqua 2009 Market Leader". dBusinessNews. 7 September 2009. 
  10. ^ "Forrester Groundswell Awards: Business to Business". Groundswell. September 2009. Retrieved 2010-02-09. 
  11. ^ "Oracle and Eloqua Agree to Combine to Accelerate Modern Marketing". Eloqua. Dec 2012. Retrieved 2012-12-24. 

External links[edit]