RewardsCentral
| Type | Private company |
|---|---|
| Industry | online marketing |
| Founded | Australia (June 1999) |
| Headquarters | Level 10, 201 Pacific Highway, St Leonards, Sydney, New South Wales, Australia |
| Key people | Bob Cheng (founder and managing director) |
| Revenue | revenue A$5.2 million (2005)[1] |
| Website | www.rewardscentral.com.au |
RewardsCentral (formerly EmailCash Marketing) is an Australian website run by PermissionCorp,[2] with branches for residents of Australia, Taiwan,[3] New Zealand (SmileCity)[4] and United Kingdom (Rewards Central). The company was founded by Bob Cheng in Sydney, Australia in 1999[5] during the Dot-com bubble and is a web-based marketing company. EmailCash was ranked 40th in the Business Review Weekly's Fast 100 index for 2004.[6]
Contents |
[edit] Operation
The company is based on a reward program,[7][8] offering members "reward points" that can be exchanged for cash or goods.[9] The company rewards members with 'reward points' when they perform certain tasks. These include participation in market research surveys, completion of promotional offers, a daily 'Quick Survey' and visiting specified websites.
[edit] Survey Rewards
The Australian website claims 200,000,000 points ($2 million dollars) and $40,000 in competition prizes are paid out to members annually,[10] While unable to confirm the number of points awarded to members each year, it has been observed and reported in Rewards Central own website that less than $40,000 has been paid out in the past two years. In 2011 the quarterly $10,000 competition was only drawn twice, once in March and once in October. A third draw was originally scheduled in June 2011, delayed to July 2011 and eventually cancelled with no explanation to members other than the competition being termed "over" and entries for the competition carrying over to the October draw. Competition winners as shown on Rewards Central Website[11] show only three winners of the $10,000 competition in 2010. In 2012 the first $10,000 draw occurred in January with the next draw not scheduled until July.
[edit] Notes
- ^ Julia May (2005). www.highbeam.com "Playing with the big boys". ABIX. http://www.highbeam.com/doc/1G1-137636446.html www.highbeam.com.
- ^ www.permissioncorp.com "PermissionCorp". http://www.permissioncorp.com/sites/au/ www.permissioncorp.com.
- ^ Julia May (2006). www.highbeam.com "Acts of imagination.". ABIX. http://www.highbeam.com/doc/1G1-152892878.html www.highbeam.com.
- ^ Reuben Schwarz (2006). www.pressdisplay.com "SmileCity has the numbers". Press Display. http://www.pressdisplay.com/pressdisplay/viewer.aspx www.pressdisplay.com.
- ^ www.nanyang.com.au "Company background". http://www.nanyang.com.au/investees/default.htm www.nanyang.com.au.
- ^ The National Business Review (2005). www.nbr.co.nz "Smile, this isn't spam". NBR. http://www.nbr.co.nz/home/column_article.asp?id=11592&cid=3&cname=Technology www.nbr.co.nz.
- ^ Sunday Telegraph (Australia) (2006). Sunday Telegraph website "Rewards are the real deal.". http://alacarte.lexisnexis.com/partners/int/google/landingpage.asp?id=17409013&mtid=1&ws=9j0hDk1UboE=&ws_pub=Sunday%20Telegraph%20(Australia)&ws_date=July%209,%202006&ws_len=383&ws_lni=4KC3-SF90-TX5J-C2Y0-00000-00&ws_lastupdate=20060714&ws_title=Rewards%20are%20the%20real%20deal&ws_refer=http://news.google.com.au/archivesearch?q=%22EmailCash%22&btnG=Search+Archives&hl=en&ned=&ie=UTF-8 Sunday Telegraph website.
- ^ www.newstext.com.au "Where The Visitors Are Going". Herald Sun. 2004. http://www.newstext.com.au/docs/DHS/2004/get.jsp?docid=DHS-20040121-1-C04-4144644V26@VIC-METRO-2004-2003 www.newstext.com.au.
- ^ Nicole Manktelow (2004). www.theage.com.au "Net profits". Melbourne: The Age. http://www.theage.com.au/articles/2004/09/22/1095651383025.html www.theage.com.au.[dead link]
- ^ Rewards Central Website (2012). "Compare Rewards Central.". http://www.rewardscentral.com.au/earn/surveysCompare.aspx.
- ^ Rewards Central Website (2012). "$10,000 Cash Competition.". http://www.rewardscentral.com.au/Earn/entriesCompInfo.aspx.
[edit] External links
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