Email appending

Email appending is a data enhancement service that matches and appends email addresses to a database based on first name, last name and postal address.

An email appending process involves either a business or consumer database made up of contacts including their name, address and company name [for business contacts].If the company wants to expand into email communication, then they can involve a service provider that has a database of email addresses in order to merge the data together and append business or consumer email addresses to their existent file. In this way they can have an updated database with the current email address of individuals on the list.

The success of email appending obviously depends on the quality of both databases being merged. When done correctly, a permission pass is sent to contacts giving them the option to opt-out of receiving future communications. Emails are also confirmed deliverable during this send, when an email is received successfully from this contacts mailbox.

Mail sent by email appending methods therefore is Opt-out instead of Opt in email.