Emochila

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Emochila, Inc.
Type Private
Industry Website development for accountants
Founded April 2003
Headquarters San Francisco, CA
Products Emochila.com
Employees 30+[1]
Website www.emochila.com

Emochila, Inc. is a Web 2.0 company that operates a custom website development service for Certified Public Accountants and lawyers. It was acquired in 2011 by Thomson Reuters.[2] As of mid-year 2011, the company represents over 2600 individual, private firms throughout the United States, Canada, Puerto Rico, and the Bahamas. This is approximately three percent (3%) of all registered private CPA firms licensed to practice in the United States.[3] When combining Emochila.com and the CPA websites hosted for their customers, Emochila experiences over 1.2M unique visitors and 2.5M page visits annually.[4][5] The name mochila is the Portuguese and Spanish word for "backpack".

History[edit]

Emochila launched its namesake web site into the national market in August 2003[6] under the direction of founders Chad Brubaker and Justin Curzi, both of whom were living abroad in Rio de Janeiro, Brazil. The company utilized bootstrap funding to pay for the expenses of all software development, hosting, marketing, and sales. As of July 2009, Emochila has not utilized any venture capital and is still held 100% by the founders. Emochila expanded from its San Francisco roots to open a Houston, Texas office in March 2004, and an east coast office in Buenos Aires, Argentina in the second half of 2007. In 2009, Chad Brubaker was named a contributing author to both AccountingWEB and The Progressive Accountant,[7] an online magazine from the editors of The CPA Technology Advisor. Additionally, Emochila was named the exclusive website affinity partner of the Ohio Society of Certified Public Accountants.[8]

In December 2011, Emochila was acquired by Thomson Reuters for an undisclosed sum.[9]

Secure file sharing[edit]

Emochila was a pioneer and one of the first website template services to offer encrypted HTTPS protocol. Chad Brubaker was the head Internet Security consultant with PricewaterhouseCoopers Internet Security Group in 2000.[10] After being loaned to DaimlerChrysler (now DaimlerAG), American Airlines, and Transora to build secure internal networks, Brubaker used open source software to construct the ability to template and include HTTPS protocol in a replicatable, turnkey environment.[11] At market, Emochila realized the most traction in the Certified Public Accountant space because of QuickBooks, a bookkeeping software, and the CPAs interest in trading this file within a HTTPS environment.[12]

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