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Emotionalism, in its meaning as a research paradigm, refers to an approach to conducting research studies that provides a gateway to understanding people's experiences through the use of social inquiry methodologies such as ethnography.
Emotionalism can also denote an inclination to rely on or place too much value on emotion when dealing with issues or confrontations, as opposed to resorting to reason when dealing with reality.
A figure often associated with emotionalism is Adolf Hitler, for he often used emotionalism to entice his followers. He would appeal to his audience's emotions while speaking, which led to massive encouragement from the Germans in whatever he wanted to do.
- Scott, D. & Morrison, M. Key ideas in educational research. Page 79-81
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