Empire Kosher

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Empire Kosher Poultry, Inc.
Type Private
Industry Food distribution
Founded 1938
Founder(s) Joseph N. Katz
Headquarters Mifflintown, Pennsylvania
Key people Jeff Brown, President
Rabbi Israel Weiss, VP for Rabbinic Affairs
Products Chicken, Turkey, prepared foods
Employees 750
Website empirekosher.com

Empire Kosher Poultry, Inc. is the largest producer of kosher poultry in the United States.[1] The company's headquarters, hatchery and processing facility are located in Mifflintown, Pennsylvania.

History[edit]

Early years[edit]

Empire Kosher was founded in 1938 in Liberty, New York by Joseph N. Katz, an Austrian-Jewish immigrant to the United States. The Katz family, including Joseph's son Murray, owned and ran the business for the first five decades of operation.[2][3]

In the 1930s and 1940s, the Katz family recruited the rabbis required for the kosher production process from Mandatory Palestine as well as Jewish communities in Europe, and the company initially operated out of a garage in Liberty, New York. (The company's name comes from the nickname for New York State.[4]) In the 1950s, Empire became known as an innovator in kosher food production.[5]

Relocation and expansion[edit]

Early in the 1960s, while still owned by the Katz family, the company relocated to Mifflintown, Pennsylvania, approximately 40 miles outside of Harrisburg, Pennsylvania, where it is still headquartered today. Katz purchased a processing plant in Mifflintown, and expanded production in order to meet the demand provided by the growing Jewish middle class.[5] Empire became the first kosher food company to move into mainstream supermarket distribution.[2]

Competition and debt[edit]

In 1986, a fire destroyed the production line at the Mifflintown plant, and the Katz family invested nearly $20 million to rebuild and modernize the plant.[5] Empire began to face increasing pressure from other kosher poultry processors, notably Agriprocessors (which has since ceased operations following immigration and labor raids and the conviction of its owner and CEO Sholom Rubashkin on felony financial fraud charges).[6] In 1992, Empire was sold to private equity firm Apollo Management, and several years later sold to another private equity firm, J.W. Childs Associates, and the company carried a high debt burden.[2]

Investment and growth[edit]

In 2003, Empire was purchased by a consortium of private investors led by Greg Rosenbaum. The company modernized and expanded its plant and production line, more than doubling production capacity by 2009.[7] Empire currently processes 240,000 chickens and 27,000 turkeys per week, with annual revenue over $100 million, making it the largest U.S. producer of kosher poultry.[1]

Empire's workforce is unionized, and are members of the United Food and Commercial Workers Local 1776.[2] Under its current ownership, Empire has donated kosher food to community food pantries.[8][9] In 2011, the Metropolitan Council on Jewish Poverty granted Empire's CEO its Humanitarian Award.[10] In addition, Empire has received positive press coverage regarding its animal welfare and environmental standards.[1][11] DeVito/Verdi, the NYC advertising agency was hired to strengthen the brand.

Production and distribution[edit]

Hatching and growing[edit]

Empire states that it hatches its own poultry eggs at an on-site hatchery in Mifflintown, and that all of its chickens and turkeys are grown on small family farms within a 90-mile radius of the Mifflintown plant.[1]

Empire claims that its quality control inspectors are "five times stricter than USDA inspectors", and says that its poultry also adheres to the following standards:

  • Animal feed is all vegetarian.
  • No antibiotics.
  • No growth hormones.
  • Animals must be traceable to the farm where they were raised.
  • Animals are cage-free and free-roaming.
  • Empire passes regular third party animal welfare audits, including those conducted by customers such as Whole Foods and Costco.[12]

In addition, Empire offers a line of Organic products. The company recently launched a "Green Kosher" marketing campaign.[13]

Kashrut and processing[edit]

A team of 65 rabbis oversee the kosher slaughter process in Mifflintown.[14] The rabbis live in on-site dormitories during the week, and the plant has its own mikvah and shul. Empire poultry is raised, slaughtered and processed in accordance with the rules of kashrut, and is certified by the Orthodox Union, K'hal Adath Jeshurun (KAJ) and the Star-K.

As part of the kosher production process, salt is used to cleanse blood from the animal. A result of this is that kosher poultry is preferred by some non-kosher consumers for the alleged "juiciness" provided by this brining.[15] Cook's Illustrated regularly recommends Empire Kosher chickens and turkeys in part due to this distinctive taste.[16]

Distribution[edit]

Empire products are available in national and regional supermarket chains including Trader Joe's, Shaw's, Star Market, Safeway, and Giant. Empire is also available at many Costco stores, and through a number of online grocers.

In 2010, Empire acquired the Kosher Valley brand from natural and organic foods producer Hain Celestial Group.[17] Currently, Whole Foods Market stores carry Empire chickens and turkeys under the Kosher Valley brand.[18]

References[edit]

  1. ^ a b c d Heilman, Uriel, "Inside Empire’s slaughterhouse: The life of a kosher chicken", Jewish Telegraphic Agency, August 11, 2011.
  2. ^ a b c d Popper, Nathaniel, "Empire Strikes Back", The Forward, August 12, 2009.
  3. ^ The New York Times, "Weddings: Faith T. Mervis, Alan L. Katz", The New York Times, June 9, 1996.
  4. ^ Empire Kosher, "History", Empire Kosher Poultry, Inc.
  5. ^ a b c Kosher Eye, "Empire Kosher Poultry: Ruling the Roost", Kosher Eye, November 2010.
  6. ^ Preston, Julia, "Life Sentence Debated for Sholom Rubashkin of Agriprocessors", The New York Times, April 28, 2010.
  7. ^ Failed Messiah, "Empire Doubles Production", Failed Messiah, July 3, 2009.
  8. ^ NY1 News, "City Pantries to Receive 25 tons of poultry", Feb. 6, 2009.
  9. ^ New York City Government, "News from the Blue Room".
  10. ^ Jewish Telegraphic Agency, "Empire Kosher Chief recognized for food donations", April 11, 2011.
  11. ^ Pine, Dan, "Hazon speaker trying to push 'kosher' to the next level", Jweekly.com, August 11, 2011.
  12. ^ Empire Kosher, "Top Quality", Empire Kosher Poultry, Inc.
  13. ^ Geller, Jamie, "Empire Kosher is now Green Kosher", Joy of Kosher, August 11, 2011.
  14. ^ Lacter, Mark, "What goes into an Empire kosher chicken?", LA Biz Observed, August 4, 2011.
  15. ^ Severson, Kim, "For Some, 'Kosher' Equals Pure", New York Times, Jan. 12, 2010.
  16. ^ Cook's Illustrated, "2010 Buying Guide for Supermarket Ingredients", Cook's Illustrated, 2010.
  17. ^ PR Newswire, "Hain Pure Protein Corporation Closes on Sale of Kosher Valley Brand to Empire Kosher Poultry, Inc." PR Newswire, May 17, 2010.
  18. ^ WholeFoodsMarket.com, "Local Stories", WholeFoodsMarket.com, November 2010.

Further reading[edit]

External links[edit]