End of Fashion

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End of Fashion
End of Fashion @ Fly By Night Club (20 3 2009) (3389753520).jpg
End of Fashion performing live in 2009
Background information
Origin Perth, Western Australia, Australia
Genres Pop rock, power pop
Years active 2004 – 2014
Labels Capitol/EMI
Hello Cleveland!
Universal
Members Justin Burford
Rodney Aravena
Simon Fasolo
Past members Malcolm Clark
Jonathon Dudman
Mareea Paterson
Vanessa Thornton
Hugh Jennings
Nick Jonsson
Tom King
Mike Hobbs

End of Fashion was an Australian pop rock band from Perth, Western Australia. As of January 2014, the band is defunct, with former lead singer and guitarist Justin Burford explaining in a Facebook post: "Triple J [national Australian radio station] ended the career path of End Of Fashion, no question." The group gained mainstream attention with its 2005 single, "O Yeah", that was voted into eighth position of the "Hottest 100" poll, compiled by Australian youth radio station, Triple J.[1] The group has released three studio albums.

History[edit]

Formation[edit]

The band was originally formed as a side-project by guitarists Burford and Rodney Aravena, together with drummer Malcolm Clark and bassist Jonathon Dudman. After two years, Burford and Aravena split from The Sleepy Jackson to devote their full attention to a band they named "End of Fashion". After a series of bass players and drummers—including Vanessa Thornton from Jebediah, Mike Hobbs, Hugh Jennings from Autopilot, and Nicholas Jonsson—the band settled on the line-up of Hobbs as drummer and Tom King as bass guitarist.[2] The band name also represented the band's modus operandi, as Burford explained:

I want to break down the walls – within that context, that image, we can do anything we want no matter whether it's super cheesy or punk, I want to kill fashion, see the end of it.[3]

In 2003, the band started work on its first recording, the four-track EP Rough Diamonds, with former Midnight Oil guitarist, Jim Moginie, as producer. The EP was jointly released through independent label Hello Cleveland! (artwork) and major label EMI.[4]

Triple J added both singles, "Anything Goes" and "Rough Diamonds", to high rotation in the first week of the EP's release,[citation needed] and the band then performed sold-out shows during a five week national tour in support of Little Birdy and Betchadupa.[citation needed] The EP was released in March 2004 and debuted at number 57 on the Australian ARIA Singles Chart.[citation needed] The band signed to EMI/Capitol Australia for overseas licensing options in early 2004, before playing SXSW.[citation needed]

Debut album[edit]

On 25 August 2005, End of Fashion released their self-titled debut album, which was recorded in Oxford, Mississippi, US and was produced by Dennis Herring, who had previously worked with Elvis Costello, Counting Crows and Modest Mouse. The album was certified gold in Australia and New Zealand, and was released in the United States in May 2006.[citation needed]

The band's first single, "O Yeah", reached number 21 on the ARIA Singles Chart,[5] number 8 on Triple J's Hottest 100 for 2005, won two ARIA Awards and was nominated for the prestigious APRA 'Song of the Year'.[citation needed] The fourth single "The Game" debuted on the ARIA Singles Chart at a career high number 13 in 2006.[citation needed]

Their songs have been on the games Thrillville (which featured "She's Love" and "Lock Up your Daughters" on the in-game radio) and FIFA Street 2 (which featured "O Yeah").[citation needed] "The Game" was featured as the theme song for the television coverage of the 2007 NRL season on the Nine Network.[citation needed]

Second album[edit]

On 15 December 2007, End of Fashion released a new song "Biscit" on the band's official website, Facebook and MySpace pages. In May 2008, the band confirmed on their website that their second album, titled Book of Lies, would be released in September 2008.[citation needed] While End of Fashion released a further two new songs, "Kamikaze" and "Walkaway", on their MySpace page on 27 June 2008, the first single to be released from the album was "Fussy", which reached number 47 in the charts.[6]

In an interview with Time Out Sydney in February 2009, Burford revealed that Simon Fasolo had replaced Tom King as the band's bassist. "He's been a really good friend of ours for years and he's been brought into the fold to take Tom's spot who we encouraged to go pursue his own project. "[7]

The second single released from the album was "Dying for You", a collaboration between Burford and Julian Hamilton of The Presets:

They got together at the end of 2007 and did some songwriting and "Dying for You" was the last song they had written. It was cool track so we bounced on it and did our thing. There were a couple of other tunes from their writing session, but "Dying for You" was a cut above the rest.

—Rodney Aravena[8]

The third single "Down or Down" was released digitally in March 2009 and received radio coverage. During their 2009 Australian tour in support of Evermore, Burford announced that "Force of Habit" would be the fourth single taken from Book of Lies.[citation needed]

Third album and break-up[edit]

End of Fashion's third studio album Holiday Trip of a Lifetime was released on 4 May 2012. The album was independently produced and released, with the band writing the album over the period of one year. However, the band members parted ways following the album's release, and Burford's focus shifted towards acting and solo music work. Burford attracted media attention in January 2014 when he identified Triple J as the primary reason for the band's demise, explaining: "'The question becomes, when your entire fan base is tied up in a radio station and that station decides to no longer broadcast your output or even barely acknowledge your existence, where do you go from there?'"[9] Burford's perspective, initially published in a Facebook post,[10] followed criticism of the radio station from other musicians and an article published by the Age newspaper, in which the journalist addressed the issue of whether Triple J has led to the "homogenisation of Australian music".[11]

Side projects[edit]

Burford performed a one man cabaret, "Kurt" focusing on the work of Kurt Cobain for the Adelaide Cabaret Festival, which was held from 8 to 10 June 2012.[12]

Burford joined the cast of the rock musical, Rock of Ages, in 2010, following a meeting with producers in New York City, United States (US). Burford played the lead role of Drew Boley.[13] Rock of Ages ran from 8 April to 4 December 2011, and played in Melbourne and Brisbane. Burford was nominated for a Helpmann Award for Best Male Actor in a Musical.[14]

Burford also appeared in several episodes of the music-based game show "Spicks and Specks", at the time hosted by Adam Hills for the ABC[15] including:

  • Episode 22, series 2, air date 12 July 2006
  • Episode 14, series 7, air date 10 August 2011

Discography[edit]

Studio albums[edit]

Year Album details AUS chart
peak[16]
Certifications
(sales thresholds)
2005 End of Fashion 3 Gold
2008 Book of Lies
  • Released: 27 September 2008
  • Label: EMI
  • Format: CD
26
2012 Holiday Trip of a Lifetime
  • Released: 4 May 2012
  • Label: Universal
  • Format: CD

Extended plays[edit]

Year EP details AUS chart
peak
2004 Rough Diamonds 57[17]
What You Want
"— " denotes releases that did not chart

Singles[edit]

Year Title Peak chart positions Album
AUS[16]
2005 "O Yeah" 21 End of Fashion
"Lock Up Your Daughters" 45
2006 "She's Love" 38
"The Game" 13
2008 "Fussy" 47 Book of Lies
2009 "Dying for You"
"Down of Down"
"Force of Habit"
2012 "Sleep Away" Holiday Trip of a Lifetime
"—" denotes releases that did not chart or were not released in that country.

Music videos[edit]

Year Single Album Director[18]
2004 "Rough Diamonds" Rough Diamonds
"Too Careful" Too Careful Adam Howden
2005 "O Yeah" End of Fashion Ben Quinn
"Lock Up Your Daughters"
2006 "She's Love" Michael Spiccia
"The Game" Tom Spark
2008 "Fussy" Book of Lies Natasha Pincus
"Kamikaze"
"Dying for You" Steve McCallum

Appears on[edit]

  • Kiss My WAMi 2006 – "Too Careful" (February 2006)
  • Triple J Hottest 100 Vol.13 – "O Yeah" (March 2006)

Awards and nominations[edit]

Awards
  • 2005 ARIA Awards – Breakthrough Artist - Single for "O Yeah"
  • 2005 ARIA Awards – Best Video for "O Yeah"
  • 2006 WAMi Awards – Most Popular Music Video for "O Yeah"
  • 2009 WA Screen Award – Best Video for "Dying for You"
Nominations
  • 2006 MTV Australia Video Music Awards – Spankin' New Aussie Artist
  • 2006 The Jack Awards – Best Live Band
  • 2006 APRA Song of the Year – "O Yeah"
  • 2006 WAMi Awards – Best Rock Act
  • 2006 WAMi Awards – Best Male Vocalist for Justin Burford
  • 2006 WAMi Awards – Most Popular Single/EP for "O Yeah"
  • 2006 WAMi Awards – Most Popular Album for End of Fashion
  • 2006 WAMi Awards – Best Commercial Pop Act

References[edit]

  1. ^ Something in the Water. "Bands". Something in the Water. Something in the Water. Retrieved 24 August 2012. 
  2. ^ Collins, Simon (11 May 2012). "Fashies in return to form - The West Australian". au.news.yahoo.com/thewest. Retrieved 3 August 2012. 
  3. ^ "End Of Fashion guest program 2005". abc.net. au/rage. 30 July 2005. Retrieved 3 August 2012. 
  4. ^ Amazon.co.uk (2012). "Rough Diamonds / Anything Goes (EP)". Amazon.co.uk. Amazon.com, Inc. Retrieved 24 August 2012. 
  5. ^ "australian-charts.com - End Of Fashion - O Yeah". australian-charts.com. Retrieved 3 August 2012. 
  6. ^ "australian-charts.com - End Of Fashion - Fussy". australian-charts.com. Retrieved 3 August 2012. 
  7. ^ Street, Andrew P. (3 March 2009). "end Of Fashion - Music - Time Out Sydney". au. timeout.com. Retrieved 3 August 2012. 
  8. ^ Hogan, Matthew (19 March 2009). "Book of Fashionable Truths". drumperth.com.au. Drum Media. Retrieved 3 March 2012. 
  9. ^ Greg Moskovitch (30 January 2014). "End Of Fashion Frontman Slams Triple J For Career Downfall". Music Feeds. Retrieved 2 March 2014. 
  10. ^ Justin Burford (28 January 2014). "Without mincing words ...". Justin Burford on Facebook. Facebook. Retrieved 2 March 2014. 
  11. ^ Sarah Smith (30 January 2014). "End Of Fashion's Justin Burford slams triple j: “They ended our career"". Faster Louder. Faster Louder Pty Ltd. Retrieved 2 March 2014. 
  12. ^ Rowan James (8 June 2012). "Kurt – Adelaide Cabaret Festival". AussieTheatre.com. Retrieved 12 March 2013. 
  13. ^ Sally Browne (23 October 2011). "Culture: The '80s rock on in musical". Quest Community Newspapers. Retrieved 9 March 2013. 
  14. ^ Erin James (6 August 2012). "2012 Helpmann Nominations announced". AussieTheatre.com. Retrieved 12 March 2013. 
  15. ^ "Spicks and Specks". Episode calendar. Retrieved 12 March 2013. 
  16. ^ a b "australian-charts.com - Discography End Of Fashion". australian-charts.com. Retrieved 3 August 2012. 
  17. ^ "pandora.nla.gov.au/pan/23790/20040407-0000/Issue732.pdf". pandora.nla.gov.au. Retrieved 3 August 2012. 
  18. ^ Garcia, Alex S. "mvdbase.com - End of Fashion". mvdbase.com. Retrieved 3 August 2012. 

External links[edit]