Endless.com was an American electronic commerce (e-commerce) site owned by Amazon.com, focused exclusively on shoes and accessories. Amazon closed Endless.com on September 27, 2012 and directed its customers to Amazon.com/Fashion.
Endless.com was created in December 2006 by Amazon.com, as their first separate e-commerce brand. Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari (javari.jp), was created in March 2009.