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Enlightened self-interest is a philosophy in ethics which states that persons who act to further the interests of others (or the interests of the group or groups to which they belong), ultimately serve their own self-interest.
Related concepts 
Unenlightened self-interest 
In contrast to enlightened self-interest is simple greed or the concept of "unenlightened self-interest," in which it is argued that when most or all persons act according to their own myopic selfishness, that the group suffers loss as a result of conflict, decreased efficiency and productivity because of lack of cooperation, and the increased expense each individual pays for the protection of their own interests. If a typical individual in such a group is selected at random, it is not likely that this person will profit from such a group ethic.
Some individuals might profit, in a material sense, from a philosophy of greed, but it is believed by proponents of enlightened self-interest that these individuals constitute a small minority and that the large majority of persons can expect to experience a net personal loss from a philosophy of simple unenlightened selfishness.
Unenlightened self-interest can result in the tragedy of the commons.
Deferred gratification 
Enlightened self-interest also has implications for long-term benefits as opposed to short-term benefits to oneself. When an individual pursues enlightened self-interest that person may sacrifice short-term interests to maximize long-term interests. This is a form of deferred gratification.
An individual may choose to forsake pursuing immediate gratification by supporting and not interfering with others' pursuit of self-interest. An individual may have to sacrifice his immediate self-interest for the purpose of a positive relationship to a group of individuals to which he relates. For example, a merchant likely will maximize profit over the long term if they choose to be generous to their customers in a manner beyond the requirement of policy, say, in accepting returns and refunding the purchase price when not required to by explicit policy. By doing so, they may lose short-term gain but likely will eventually profit from increased business volume as they gain a reputation for being reasonable, honest, and generous.
Enlightened self-interest is also different from altruism, which calls for people to act in the interest of others often at the expense of their own interests and with no expectation of benefit for themselves in the future. Some advocates of enlightened self-interest might argue that pure altruism promotes inefficiency as well.
Rational selfishness 
Rational selfishness is a term generally related to Ayn Rand's objectivist philosophy, and refers to a person's efforts to look after their own well-being, to cultivate the self and achieve goals for the good of the self. The focus in rational selfishness might be considered to be more self-directed (where the benefit to the group or society is a possible by-product) than the focus of enlightened self-interest which is more group-directed (and the benefit to oneself might be more of the by-product).
See also 
- Adam Smith and the "invisible hand"
- Alexis de Tocqueville
- Aristotle and virtue ethics
- Behavioral economics
- Ethical Egoism
- Friedrich Nietzsche and the "will to power"
- Helping behavior
- Identity politics
- Psychological egoism
- Rational egoism
- Reciprocal altruism
- Thomas Hobbes
Notes and references 
- Alexis de Tocqueville: Democracy in America (Ch. 8)
- Rethinking the Economics of Self-Interests
- "Enlightened Self-Interest" vs. Communal Responsibility
- Howard Schultz: Dare to Be a Social Entrepreneur
- Doing Well by Doing Good 2005: The Trajectory of Corporate Citizenship in American Business
- Derek Tribe: Doing Well By Doing Good; Agricultural Research: Feeding and Greening the World
- Marilynn Brewer: Individual Self, Rational Self, and Collective Self Pscyhology Press UK 2001, p. 84
- J.B. Steenbergen: Enlightened self-interest in Alexis de Tocqueville's Democracy in America
- J. Ikerd: Economics of Enlightened Self-Interest
- M.R. Griffiths & J.R. Lucas: Ethical Economics particularly Chapter 13
- Enlightened self-interest@Everything2.com
- Enlightened self-interest business model
- Daniel Yankelovich: The Thought Leader Interview
- David Kelley: Generosity and Self-Interest
- Public Relations Ethics: Enlightened Self-interest Model
- The age of the responsible corporation
- Enlightened self-interest from a perspective of self-help (Smart Recovery)