Ros hosted radio shows on U.S. government station Radio Marti which broadcasts exclusively to Cuba, and is a strong advocate of retaining the United States embargo against Cuba. Ros was married to Amanda Adato (1926-2011) and they have two children Enrique Jr. "Henry" and U.S. Representative Ileana Ros-Lehtinen, and four grandchildren: Jennifer and Katherine Ros, and Patricia and Rodrigo Lehtinen. He is also related to another Enrique Ros, who was one of officers in Cuba's elite marksman squad at the Hotel National in 1933 which held off the mutiny of the enlisted ranks led by Batista and others for several days.
Ros died on April 10, 2013 in a South Miami, Florida hospital from respiratory complications. He was 89.