Enterproid
| Industry | Enterprise mobility management |
|---|---|
| Founded | 2010 |
| Founder | Andrew Toy (CEO) Alexander Trewby (COO) David Zhu (CTO) |
| Headquarters | |
Number of locations | London, Hong Kong |
| Products | Divide dual-persona BYOD platform |
| Website | www |
Enterproid is an enterprise mobility management software company that helps business customers manage employee-owned smartphones and tablets, a trend known as Bring Your Own Device (BYOD). Enterproid is best known for its dual-persona platform called Divide, which separates iOS and Android devices into two personas for work and play.
Product[edit]
Divide provides a workspace container that encrypts business data and applications and keeps them separate from personal data on an employee's mobile device. Enterproid was one of the first companies to introduce a dual-persona approach for enterprise mobility management and BYOD. Separating a device into two personas allows companies to protect only the business apps and data without having to manage or restrict the personal use of the device [1] Divide, which also includes a number of business apps for email, calendar and contacts, is available for both iOS and Android devices.[citation needed]
History[edit]
Enterproid was founded in 2010 by former Morgan Stanley mobile security and IT executives.[2] The founding team includes CEO Andrew Toy, COO Alexander Trewby and CTO David Zhu. The company, which debuted Divide at the Demo Spring 2011 conference,[3] established a headquarters in New York with offices in London and Hong Kong.
On May 20, 2014, the company was acquired by Google. Following the acquisition, Divide became Android for Work.[4]
Funding[edit]
In October 2013, Enterproid rebranded as Divide and announced closing a $12M funding round led by Google Ventures.[5] The company raised $25 million,[citation needed] including an $11 million series A round in June 2011 from Google Ventures, Qualcomm Ventures and Comcast Ventures.[6] It raised a $2 million seed round from Genacast Ventures, NYC, High Peaks Venture Partners and BOLDstart Ventures in October 2010.[7]
Awards[edit]
| Date | Award | Description |
|---|---|---|
| Feb. 2011 | Qualcomm Venture QPrize | Grand Prize Winner |
| Jan. 2012 | GSMA Global Mobile Awards | Nominated for best enterprise mobile service and most innovative mobile app |
| April 2012 | Gartner Cool Vendor[dead link] | Recognized as a top vendor in security: infrastructure protection |
| May 2012 | Time Inc.'s 10 NYC Startups to Watch | Listed as one of the top New York startups |
See also[edit]
References[edit]
- ^ Simonite, Tom. "One Smart Phone, Two Personalities". "MIT Technology Review." October 13, 2011
- ^ Eadicicco, Lisa. "Meet Enterproid: An NYC Startup That Tackled BYOD With A Mobile App That Divides". International Business Times. October 20, 2012.
- ^ Rao, Leena. "Enterproid Separates Professional and Personal Lives on Android Phones" . TechCrunch. February 28, 2011.
- ^ Chowdhry, Amit. "Google Acquires Enterprise-Friendly Device Manager Divide". Forbes. Retrieved 2 June 2016.
- ^ "As BlackBerry fizzles, Enterproid scores $12M for its BYOD solution, rebrands as 'Divide'". Retrieved 2 June 2016.
- ^ Ludwig, Sean. "Enterproid grabs $11M to separate business and personal on Android" . "VentureBeat." October 6, 2011.
- ^ Kim, Ryan. "Enterproid Brings Work/Life Balance to Smartphones" . "GigaOM." Feb 28, 2011.
Further reading[edit]
- Wired
- Fox News
- PC World
- Laptop (part of Tom's Guide)
- PC Magazine
- Business Insider
- Financial Times
- Bloomberg