Entropic gravity is a theory in modern physics that describes gravity as an entropic force—not a fundamental interaction mediated by a quantum field theory and a gauge particle (like photons for the electromagnetic force, and gluons for the strong nuclear force), but a probabilistic consequence of physical systems' tendency to increase their entropy. The proposal has been intensely contested in the physics community but it has also sparked a new line of research into thermodynamic properties of gravity.
The probabilistic description of gravity has a history that goes back at least to research on black hole thermodynamics by Bekenstein and Hawking in the mid-1970s. These studies suggest a deep connection between gravity and thermodynamics, which describes the behavior of heat. In 1995 Jacobson demonstrated that the Einstein field equations describing relativistic gravitation can be derived by combining general thermodynamic considerations with the equivalence principle. Subsequently, other physicists, most notably Thanu Padmanabhan, began to explore links between gravity and entropy.
Erik Verlinde's theory
In 2009, Erik Verlinde disclosed a conceptual model that describes gravity as an entropic force. On 6 January 2010 he published a preprint of a 29-page paper titled On the Origin of Gravity and the Laws of Newton. The paper was published in the Journal of High Energy Physics in April 2011. Reversing the logic of over 300 years, it argued that gravity is a consequence of the "information associated with the positions of material bodies". This model combines the thermodynamic approach to gravity with Gerardus 't Hooft's holographic principle. It implies that gravity is not a fundamental interaction, but an emergent phenomenon which arises from the statistical behavior of microscopic degrees of freedom encoded on a holographic screen. The paper drew a variety of responses from the scientific community. Andrew Strominger, a string theorist at Harvard said “Some people have said it can’t be right, others that it’s right and we already knew it — that it’s right and profound, right and trivial."
In July 2011 Verlinde presented the further development of his ideas in a contribution to the Strings 2011 conference, including an explanation for the origin of dark matter.
Verlinde's article also attracted a large amount of media exposure, and led to immediate follow-up work in cosmology, the dark energy hypothesis, cosmological acceleration, cosmological inflation, and loop quantum gravity. Also, a specific microscopic model has been proposed that indeed leads to entropic gravity emerging at large scales.
Criticism and experimental tests
Entropic gravity, as proposed by Verlinde in his original article, reproduces Einstein field equations and, in a Newtonian approximation, a 1/r potential for gravitational forces. Since it does not make new physical predictions, it can not be falsified with existing experimental methods, at this time, any more than Newtonian gravity and general relativity.
Even so, entropic gravity in its current form has been severely challenged on formal grounds. Matt Visser in  has shown that the attempt to model conservative forces in the general Newtonian case (i.e. for arbitrary potentials and an unlimited number of discrete masses) leads to unphysical requirements for the required entropy and involves an unnatural number of temperature baths of differing temperatures. Visser concludes:
There is no reasonable doubt concerning the physical reality of entropic forces, and no reasonable doubt that classical (and semi-classical) general relativity is closely related to thermodynamics [52–55]. Based on the work of Jacobson [1–6], Thanu Padmanabhan [7– 12], and others, there are also good reasons to suspect a thermodynamic interpretation of the fully relativistic Einstein equations might be possible. Whether the specific proposals of Verlinde  are anywhere near as fundamental is yet to be seen — the rather baroque construction needed to accurately reproduce n-body Newtonian gravity in a Verlinde-like setting certainly gives one pause.
For the derivation of Einstein's equations from an entropic gravity perspective, Tower Wang shows in  that the inclusion of energy-momentum conservation and cosmological homogeneity and isotropy requirements severely restrict a wide class of potential modifications of entropic gravity, some of which have been used to generalize entropic gravity beyond the singular case of an entropic model of Einstein's equations. Wang asserts that
As indicated by our results, the modified entropic gravity models of form (2), if not killed, should live in a very narrow room to assure the energy-momentum conservation and to accommodate a homogeneous isotropic universe.
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- It from bit - Entropic gravity for pedestrians, J. Koelman
- Gravity: the inside story, T Padmanabhan
- Experiments Show Gravity Is Not an Emergent Phenomenon