Erik Brynjolfsson

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Erik Brynjolfsson
Erik Brynjolfsson at MIT Sloan CIO Symposium 2013.jpg
At the MIT Sloan CIO Symposium 2013
Citizenship United States of America
Fields Information Systems
Economics
Technological Change
Institutions MIT Sloan School of Management
Alma mater Harvard
MIT
Notable students Sinan Aral
Lorin M. Hitt
Marshall Van Alstyne
Shinkyu Yang
Michael D. Smith
Yu (Jeffrey) Hu
Xiaoquan (Michael) Zhang
Known for Productivity paradox
The Long Tail
Bundling of Information Goods
Cyberbalkanization
Notable awards John D.C. Little Award for Best Paper in Marketing Science;

Erik Brynjolfsson is an American academic, and Schussel Family Professor of Management at the MIT Sloan School of Management, the Director of the MIT Center for Digital Business and a Research Associate at the National Bureau of Economic Research, known for his contributions to the world of IT Productivity research and work on the economics of information more generally.

Biography[edit]

Brynjolfsson earned his A.B., Magna cum laude, and MS in Applied Mathematics and Decision Sciences at Harvard University. He received a Ph.D. in Managerial Economics from the MIT Sloan School of Management.[1]

Brynjolfsson has served on the faculties of MIT, Harvard and Stanford. In 2001 he was appointed the Schussel Family Professor of Management at the MIT Sloan School of Management. He lectures and consults worldwide, and serves on corporate boards. He teaches the popular course 15.567, The Economics of Information: Strategy, Structure, and Pricing, at MIT [2] and hosts a related blog Economics of Information. He was also a contributing member to the Winter, 2004 Boston Ski and Sports Club (BSSC) Championship flag football team.

His research has been recognized with nine "best paper" awards by fellow academics, including the John DC Little Award for the best paper in Marketing Science. Brynjolfsson is the founder of two companies and has been awarded five U.S. patents.

Work[edit]

Brynjolfsson research interests focus on the economic impacts of information technology on productivity at both the level of the firm and the economy. He has examined a number of topics like intangible assets, information worker productivity, the Long Tail in digital goods, and business process replication.

More recently, in his books The Second Machine Age and Race Against the Machine, Brynjolfsson and his co-author Andrew McAfee have argued that technology is racing ahead, and called for greater efforts to update our skills, organizations and institutions more rapidly.

Information Technology and Productivity[edit]

Brynjolfsson wrote an influential review of the "IT Productivity Paradox" and in separate research, documented a clear correlation between IT investment and productivity. His work provides evidence that the use of Information Technology is mostly likely to increase productivity when it is combined with complementary business processes and human capital.

Selected Publications[edit]

Computers, Productivity and Organizational Capital

Bundling and Pricing of Information Goods

  • Bakos, Yannis and Brynjolfsson, Erik (December, 1999) "Bundling Information Goods: Pricing, Profits and Efficiency", Management Science, Vol. 45, No. 12, pp. 1613–1630.
  • Bakos, Yannis and Brynjolfsson, Erik (January, 2000) "Bundling and Competition on the Internet", Marketing Science, Vol. 19, No. 1, pp. 63–82.

Internet Commerce and the Long Tail

  • Brynjolfsson, Erik, Smith, Michael and Hu, Yu (November, 2003) "Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers," Management Science, Vol 49, No. 11.
  • Brynjolfsson, Erik, Hu, Yu and Rahman, Mohammad (November, 2009) "Battle of the Retail Channels: How Product Selection and Geography Drive Cross-channel Competition", Management Science, Vol. 55, No. 11.
  • Brynjolfsson, Erik, Hu, Yu and Simester, Dunan (2006) "Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales"

References[edit]

External links[edit]