Ermenegildo Zegna

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Ermenegildo Zegna Holditalia S.p.A.
Type Private
Industry Fashion
Founded Trivero (1910)
Founders Ermenegildo Zegna
Headquarters Milan, Italy
Number of locations 560 boutiques worldwide (of which over 300 fully owned)
Key people Paolo Zegna (Chairman)
Gildo Zegna (CEO)
Products Men's suits, fabric, accessories, shoes, small and large leathergoods
Services Made to measure suits, overcoats, shirts, ties
Revenue €1.2 billion (2012)
Owners Zegna family
Subsidiaries
  • Ermenegildo Zegna
  • Zegna Su Misura
  • Zegna Sport
  • Z Zegna
  • Agnona
  • Longhi Pelletteria
Website www.zegna.com

Ermenegildo Zegna (Italian pronunciation: [eɾmeneˌʤildo ˈʣeɲɲa]) is an Italian luxury fashion house that makes men's clothing and accessories.[1] Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership.[1] As well as producing men's suits for its own labels, it manufactures suits for labels such as Gucci, Yves Saint Laurent, and Tom Ford. As one of the biggest global producers of fine fabrics (2.3 million metres per year),[1] Zegna has been active in promoting improvements in wool production around the world. The head designer is Stefano Pilati.[2]

History[edit]

Ermenegildo Zegna founded the company in 1910 in Trivero in the Biellese prealps.[1] Zegna quickly gained a reputation for producing fine quality wool for suits, and by the end of the 1930s, the wool mill employed 1,000 workers. In 1938 the Zegna Woollens Corporation was set up in New York although exports were not helped by the privations of war.

When Ermenegildo Zegna's sons Aldo (born 1920) and Angelo (born 1924) joined the company in 1942, it was renamed Ermenegildo Zegna and Sons. By 1955, the company employed 1,400 workers.

Ermenegildo died in 1966 at the age of 74. Aldo and Angelo took over the business, and two years later they launched a line of ready-to-wear suits produced in Zegna's factory in Novara.

Another factory was opened in Spain in 1973 and Switzerland in 1977. As of 1999, the Zegna Group had eight manufacturing plants in Italy, two in Spain, three in Switzerland, one in Mexico and one in Turkey. While many Zegna suits are factory-produced, the majority of premium suits are still made-to-measure.

The first boutique was opened in Paris in 1980, followed by Milan in 1985.[1] In 2010 their numbers had grown to 560 boutiques, of which over 300 are controlled by the company.[1] Zegna's flagship boutique locations are mostly found in the United States, Europe, Japan and China.

Aldo died in 2000; Angelo remains the Honorary President of the company.[1]

Philanthropy[edit]

In February 2014, the company started a scholarship to promote "excellence in Italy".[3] The scholarship fund started in 2014 with €25 million (roughly US$34.3 million).[3]

Production[edit]

Zegna's range includes fabrics, suits, neckties, knitwear, shirts, accessories and sportswear. They have also branched out in other areas, for instance upholstering the interior of automobiles such as the Lancia Trevi Volumex in 1982.[4]

Ermenegildo Zegna has a yearly output of over 2.3 million meters of fabric, 600,000 sleeve units suits, 1.6 million pieces of sportswear and 1.7 million textile accessories. Zegna employs over 7,000 workers worldwide. The export quota was more than 90% in 2010 divided equally between Europe, Americas and Asia.

Prize winning Merino fleece judged on Zegna characteristics

As one of the biggest buyers of ultra-fine Merino wool, Ermenegildo Zegna has encouraged, supported and rewarded the efforts of the Australian wool industry since 1963 in the production of finer and softer wools. Despite this, the former Australian Prime Minister Paul Keating was criticised by the Liberal Party for wearing his favourite Zegna double-breasted suits as it has been a tradition since the 1960s that Australian Prime Ministers wear Anthony Squires suits.

In 2002 the Ermenegildo Zegna Vellus Aureum Trophy was launched for wool that is 13.9 micron and finer. Wool from Australia, New Zealand, Argentina and South Africa may be entered and a winner is named from each country.[5]

In 2010 a soft ultra-fine, 10-micron fleece, from Windradeen, New South Wales set a new world record in the fineness of wool fleeces when it won the Ermenegildo Zegna Vellus Aureum International Trophy.[6]

Brands[edit]

Most Zegna wool suits cost in the US$2,300–$6,500 range. Price is dependent upon several factors. Zegna's top line is "Couture," formerly known as "Napoli Couture."

Ermenegildo Zegna's "Su Misura" suits are Made-to-Measure and can be ordered in all Ermenegildo Zegna stores. The cost is typically 15-20% more than regular Ermenegildo Zegna suits, but the service provides clients a custom ordered suit detailed to his own specifications. Ermenegildo Zegna's website claims, "Ermenegildo Zegna's "Su Misura" service makes it possible to produce tailor-made suits, jackets, trousers, coats, shirts, [and] ties in just a few weeks, respecting the clients size and needs, and maintaining the standards of quality for which Zegna is rightfully famous."

Since July 1, 2011, Ermenegildo Zegna has signed an agreement with Estée Lauder Companies Inc. The new license provides Estée Lauder Companies Inc. exclusive global rights to market fragrances and develop new cosmetics under the Ermenegildo Zegna Group's brands, thereby replacing the previous partnership with YSL Beauté.[citation needed]

In February 2014, the Ermenegildo Zegna Group signed a ten-year licensing agreement for the manufacture of eyewear with the Marcolin Group.[7]

Marketing[edit]

Adrien Brody modeled for Zegna in 2003
Sam Riley modeled Ermenegildo Zegna Couture autumn/winter 2015 campaign

Oscar-winning actor Adrien Brody advertised Zegna's Spring/Summer 2003 and Fall/Winter 2003 lines. Irish actor Jamie Dornan modeled Ermenegildo Zegna Couture in 2013 for the line's Spring/Summer 2014 campaign.[8] Sam Riley modeled its autumn/winter 2015 campaign.[9] In 2014 Zegna commissioned Park Chan-wook to create a 4-part series of short films collectively titled A Rose Reborn starring Daniel Wu.[10]

Locations[edit]

Ermenegildo Zegna stand-alone monobrand stores are located in:[11]

Airport retail locations[edit]

Zegna has retail shops at these airports: Sydney International Airport, Heydar Aliyev International Airport, Bruxelles Airport, Beijing International Airport, Shanghai International Airport, Ruzyne International Airport, Charles de Gaulle Airport, Munich International Airport, Athens International Airport, Schiphol Airport, Aeroporto Forlanini Linate, Aeroporto Malpensa, Aeroporto Leonardo Da Vinci, Central Japan International Airport, Incheon International Airport, Aeroporto de Lisboa, Pulkovo Airport, Aéroport International de Genève, Kloten Flughafen Airsidecenter, Atatürk International Airport, Sabiha Gökçen Airport, Heathrow Airport, Gatwick Airport, Hartsfield Airport.

See also[edit]

References[edit]

  1. ^ a b c d e f g "History and Development ofrreeerer the Ermenegildo Zegna Group" (PDF). Ermenegildo Zegna Holditalia S.p.A. April 2004. Retrieved 2008-07-28. 
  2. ^ "Stefano Pilati". vogue.co.uk. Retrieved 2014-04-19. 
  3. ^ a b Zargani, Luisa (19 February 2014). "Zegna Unveils $34M Scholarship Fund". WWD. Retrieved 20 February 2014. 
  4. ^ Pirotte, Marcel (1983-12-15). "Lancia Trevi Volumex". Le Moniteur de l'Automobile (in French) (Brussels, Belgium: Editions Auto-Magazine) 34 (784): 35. 
  5. ^ "2004/51/1 Trophy and plaque, Ermenegildo Zegna Vellus Aureum trophy and plaque, plaster / bronze / silver / gold, trophy designed and made by Not Vital for Ermenegildo Zegna, Switzerland, 2001". Powerhouse Museum, Sydney. Retrieved 2008-04-27. 
  6. ^ Country Leader, 26 April 2010, Finest wool rewarded, Rural Press, North Richmond
  7. ^ Martens, Cynthia (13 February 2014). "Zegna Signs Marcolin License". WWD. Retrieved 13 February 2014. 
  8. ^ Julien Sauvalle Model Watch: Jamie Dornan For Ermenegildo Zegna Couture 11.14.2013
  9. ^ Scarlett Kilcooley-O'Halloran, Vogue Magazine The Life Of Riley 30 May 2014
  10. ^ zegna.com A Rose Reborn accessed 11/21/2014
  11. ^ Ermenegildo Zegna Fall/Winter 2014 Collection lookbook

External links[edit]