Ernő László

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Ernő László
Born 11 July 1897
Transylvania
Died 1973 (aged 75)
Cause of death
Heart failure
Citizenship Hungarian
American
Alma mater Royal Hungarian Elisabeth University of Medical Sciences
Occupation Dermatologist
Spouse(s) Iren Gombaszoegi (m.1929–1967)
Sibille Schulz (m. 1970–73)

Ernő László (11 July 1897 – 1973) was a Hungarian-born American dermatologist and cosmetics businessman who founded The Ernő László Institute.

Early life[edit]

László was born in Transylvania and raised in Budapest, Hungary.[1] He studied skin pathology and skin disease at the Royal Hungarian Elisabeth University of Medical Sciences in Budapest, and completed his clinical studies in Berlin, Germany, under Max Joseph.

In 1927, László opened his first institute in Budapest, the Ernő László Institute for Scientific Cosmetology.[2] He achieved fame when he created a special foundation cream for Princess Stéphanie of Belgium who lost her self confidence due to an acute case of acne. His reputation was further solidified after he treated actress Frida Gombaszoegi's facial scars after being shot by in the face by a man she rejected.[3] Soon, women from all ranks of society wanted to see László for skin and make-up advice.

The Ernő László Institute[edit]

In 1939, at the onset of World War II, László moved to New York. On 3 November 1939, the New York Herald Tribune reported that the Ernő László Institute, specializing in beauty treatments and cosmetics, had leased a floor in a building on 677 Fifth Avenue, Manhattan. László's poor command of the English language threatened his institute, for despite the efforts of a language coach he could not pass the American Medical Association's accreditation examinations.[2]

The Ernő László Institute was aimed at the rich, famous and powerful. One needed to be recommended to gain admittance. Among his clients were the Duchess of Windsor, Doris Duke, Marjorie Merriweather Post, Greta Garbo, Lillian Gish, Grace Kelly, Ava Gardner, Cecil Beaton, Katharine Hepburn, Paulette Goddard, Audrey Hepburn, Marilyn Monroe, and Jacqueline Kennedy Onassis.[1][2][4]

In the early 1940s, Helena Rubinstein approached László and offered to buy his business, but he declined. In 1945, László became a United States citizen. In 1966, László entered the retail marketplace, with partner Chesebrough-Ponds, which later bought the Ernő László Institute.

Personal life[edit]

László married actress Iren Gombaszoegi, whom he met while treating her sister, actress Frida Gombaszoegi. Iren died of leukemia in 1967. Three years later, in 1970, he married Sibille Schulz in a ceremony near Lugano, Switzerland.

Death[edit]

László died of heart failure in March 1973.[1]

In 1995, the company László founded was bought by Mana Products from Elizabeth Arden. Mana Products' founder, Nikos Mouyiaris, had once worked for Ernő László as a chemist. The company was purchased in 2002 by Cradle Holdings Inc., a division of corporate finance group Fox Paine. In February 2011, the RBS Special Opportunities Fund, managed by RBS Equity Finance, backed Charles Denton in the acquisition of Erno Laszlo.

References[edit]

  1. ^ a b c Barbieri, Annalisa (13 June 1999). "Real Bodies: Importance of Erno". independent.co.uk. Retrieved 4 March 2013. 
  2. ^ a b c "A Svengali of the Skin". Life (Time Inc) 62 (25): 35–38. June 23, 1967. ISSN 0024-3019. 
  3. ^ Madden, Cordelia (20 Feb 2004). "Erno Laszlo: The secret of radiant skin?". athensnews.gr. Retrieved 4 March 2013. 
  4. ^ Ginsberg, Merle (3 February 2013). "Hollywood Beauty Comes to New York: The New Erno Laszlo Institute in Soho Revives the Brand". hollywoodreporter.com. Retrieved 4 March 2013. 

External links[edit]