||This article's lead section may not adequately summarize key points of its contents. (May 2011)|
|Born||Ernest Earle Anderson
November 12, 1923
|Died||February 6, 1997
|Cause of death||Cancer|
|Resting place||Forest Lawn (Hollywood Hills) 6300 Forest Lawn Drive Los Angeles, California, USA 90068|
The voice of the American Broadcasting Company
He is best known for his portrayal of "Ghoulardi," an influential host of a late night horror movie presentation on Cleveland television in the early 1960s, and for his longtime role as the main promotional voice of the American Broadcasting Company from the late 1970s until the mid-1990s.
Early life and career
Born in Lynn, Massachusetts, Anderson planned to go to law school but was instead drafted into the U.S. Navy during World War II. In an interview, his son Paul Thomas Anderson spoke of his military service:
"He (Ernie) was in the Navy stationed mainly in Guam. I don't think he did any fighting. I think he was trying - he was fixing airplanes and knew just where the beer was stashed and played the saxophone in bands and stuff like that. You know, every picture I have of him [shows] a beer in his hand. Every single picture from the war he's got - so he was pretty good about probably finding ways to get out of fighting. But again, you know, we never really talked that much about it."
After the war, Anderson became a disc jockey at WSKI in Montpelier, VT. Anderson worked as a disc jockey in Albany, NY and Providence, RI before moving to Cleveland to join WHK. After WHK switched to a Top 40 format in late 1958, Anderson was let go as his persona didn't fit with the format's newer, high-energy presentation. Or, as his lifelong friend, comic actor Tim Conway put it:
"He was working at WHK radio and was at a Christmas party. So he was telling this long elaborate joke and just as he's about to deliver the punch line his boss cuts in and says it. So Ernie looks at him and says, 'Why did you do you that?' And his boss says, 'I anticipated it.' So Ernie said, 'Anticipate this' and tells him '(expletive) yourself.' Well, Ernie got fired."
From there, he went to NBC affiliate KYW-TV (now WKYC), where he first collaborated with Conway for some on-air work.
Both Anderson and Conway moved to then-CBS affiliate WJW-TV to host a local morning movie show called Ernie's Place, which also featured live skits and comedy bits reminiscent of then-popular comics Bob and Ray. When the two joined the station, Anderson sold Conway to WJW's management team as a director for the program, even though Conway never held any qualifications or had experience for that position. Unable to do the work, other staffers were called in to assist - including technician Chuck Schodowski - before Conway was ultimately dismissed. With Anderson deprived of his comic foil, Ernie's Place was canceled, but management soon offered him a horror host role for a local incarnation of Shock Theater that WJW acquired the rights to air late-nights on Fridays.
From 1963 to 1966, Anderson presented the program under the alter ego of Ghoulardi, a hipster that defied the common perception of a horror host. While this version of Shock Theater also featured grade "B" science fiction and horror movies, Ghoulardi mocked films he was hosting, and spoke in an accent-laden beatnik slang. Often, comedic sound effects or music would be inserted in place of the movie's audio track. Occasionally, Ghoulardi would even insert himself into a film and appear to run from the monster, using a chroma key system that WJW normally utilized for art cards. He loved firecrackers (possession was illegal in Ohio) and started by blowing up apples and leftovers and graduated to blowing up model cars, statues and other items sent in by viewers.
One remnant of Ernie's Place was also revived: the live comedy sketches and skits, only with Chuck Schodowski assuming Conway's role as Anderson's primary sidekick. On occasion, Conway - by this point assuming the stage name Tim Conway - would make cameo appearances on the program and serve as a writer, but had also become a star on ABC's McHale's Navy.
Anderson's "Ghoulardi" persona often lampooned "unhip" targets, the most famous having been Dorothy Fuldheim. The first woman to anchor a TV news show in America, and a lifelong staffer for the city's ABC affiliate, WEWS, Fuldheim openly expressed a dislike for Anderson, feeling that the youth of Ohio were under attack with his pot jokes and childish antics, which she found distasteful. Ghoulardi responded by mocking her every week, usually referring to her as "Dorothy Baby." Their mutual on-air jibes created what viewers considered a battle of "the beatnik and the empress of Ohio news."
A weekly series of vignettes also debuted that parodied both the popular soap opera Peyton Place and also another "unhip" target of Ghoulardi's, the bedroom suburb of Parma. Parma Place became an instant hit among the viewers, but its heavy usage of ethnic jokes and asides toward Parma eventually caused that city's elected officials to complain to WJW management. While the station acquiesced and ordered the cancellation of Parma Place, the publicity from that incident and the Fuldheim feud put the Ghoulardi character at the peak of his popularity.
By 1965, Anderson not only hosted Shock Theater but also the Saturday afternoon Masterpiece Theater and the weekday children's program Laurel, Ghoulardi and Hardy, all of which were ratings successes. Anderson also created the "Ghoulardi All-Stars" sports teams, which would often attract thousands of fans to as many as 100 charity contests a year. With some help from Conway, Anderson even went to Hollywood to shoot a TV pilot, and featured the audition and films of his trip on his show, highly unusual for local TV in 1966.
However, the promises of becoming an actor in Los Angeles, California, as well as some strains of fatigue on Anderson's part, led up to his decision to leave Cleveland permanently that summer. Shock Theater ended in October 1966, and the Ghoulardi name was retired. WJW tapped both Schodowski and meteorologist Bob Wells (aka "Hoolihan the Weatherman") to co-host the successive program, Hoolihan and Big Chuck.
After moving to Los Angeles, Anderson first appeared on the first two episodes of Rango, a short-lived comedy that starred Conway. Anderson and Conway soon collaborated on a comedy act, appearing together on ABC's Hollywood Palace and later released two comedy albums together. Beginning in 1974, Anderson replaced Lyle Waggoner as announcer for The Carol Burnett Show, on which his old performing partner Conway became a regular starting the following year.
Career at the American Broadcasting Company
After finding limited success in front of the camera, Anderson moved behind the microphone when Fred Silverman made Anderson the voice of the American Broadcasting Company. Anderson's voice is likely best remembered for his newscast introductions for various ABC stations across the country: "Eyewitness News...starts...NOW!" (WEWS would be one of these affiliates, utilizing Anderson's voice throughout the 1980s.) Anderson's signature was putting emphasis on a particular word. One example was his enunciation of "Love" in "The Love Boat." Another would be "The Man... The Machine... Street Hawk!" from the 1985 motorcycle action series. His voice was also heard in the ABC bumpers as he was saying "This is... ABC!" Anderson was also the announcer of America's Funniest Home Videos from 1989 to 1995 and did the voiceover for the previews of new episodes during the first three seasons of Star Trek: The Next Generation until he was replaced by Don LaFontaine.
Anderson told the San Francisco Chronicle that his goal as an announcer was to "try to create a mood. I have to concentrate on each word, on each syllable. I have to bring something special to every sentence I say. If I don't do that, they might as well just get some announcer out of the booth to read it. I want people to hear me talk about a show and then to say, 'Hey, this is going to be great. I want to watch this.'"
Anderson died of cancer in Los Angeles on February 6, 1997. His son, director Paul Thomas Anderson, dedicated his 1997 film Boogie Nights to his memory. In addition, The Drew Carey Show episode "See Drew Run" was dedicated to his memory. His death was also mentioned on an episode of America's Funniest Home Videos that same year.
More than a decade after his death, radio stations can still license Anderson's voice for promotions. By paying a licensing fee, stations including New York City's WHTZ use Anderson's voice for positioning statements such as, "If it's too loud, you're too old" and "Lock it in and rip the knob off!"
Despite being a daily presence on American television, Anderson lived in relative anonymity in Southern California. "But that's all right," he said. "If I'm out in public and I feel like being recognized, I just raise my voice and say... 'The Love Boat.'"
He had nine children in total. Five children with his first wife, Marguerite Hemmer Anderson. He ended his "Ghoulardi" show, divorced his first wife and left Cleveland; three of their children relocated to live with him in Studio City, California, the other two, the youngest of the five, stayed behind in Rhode Island with their mother.
He married actress Edwina Gough soon after she arrived in California, a few weeks after Ernie. They had three girls, and one son, film director Paul Thomas Anderson, but divorced in the mid-1990s. Ernie then married Bonnie Skolnick who survived him for a very short time.
- Starr Seibel, Deborah (1991-10-24). "Deep Words From The Voice Of America - TV's Most Sought-After Announcer Puts His Mouth Where The Money - Is". Chicago Tribune.
- Cobb, Nathan (1985-04-09). "He Uses His Voice To Entice You Ernie Anderson Is Prime-Time Pitchman For ABC -TV's Programs". Boston Globe.
- Feran, Tom (1997-02-07). "TV Icon 'Ghoulardi' Dies at 73". The Plain Dealer.
- Greene, Bob (1985-06-04). "Televisions' Most Recognizable Voice". San Francisco Chronicle.
- Feran, Tom (1997-02-07). "TV Icon 'Ghoulardi' Dies at 73". The Plain Dealer.
- Feran, Tom (2000-03-01). "High Tech Lets 'Ghoulardi' Speak From The Grave". The Plain Dealer.
- Gallagher, David F. (2004-02-02). "Compressed Data - Legendary Voice for Hire. No Live Gigs". New York Times.
- "Greene, Bob (1985-02-24). "The Man Behind the Voice of ABC". Chicago Tribune.
- Feran, Tom; Heldenfels, Rich (1999) Ghoulardi: Inside Cleveland TV's Wildest Ride. Cleveland, OH: Gray & Company, Publishers. ISBN 978-1-886228-18-4
- Schodowski, Chuck (2008). Big Chuck: My Favorite Stories from 47 Years on Cleveland TV. Cleveland, OH: Gray & Company, Publishers. ISBN 978-1-59851-052-2
- Official site
- Ernie Anderson at the Internet Movie Database
- Cleveland festival honoring Late Night TV hosts and Cleveland celebrities
- Wiki Tree
- Ernie Anderson at Find a Grave