In 2005, The Guardian newspaper polled 2,000 undergraduates in the UK, and found that "over 70% of students said that a company's ethical track record is a crucial factor when choosing their employer."
A 2005 poll by High Fliers Research of 6,227 final-year students at universities in Australia and New Zealand found that 40% said it was “very important” that their first employer be socially responsible, and 30% said it was “very important” that their first employer be environmentally responsible. 
In 2007, Harris Interactive published the results of an opinion poll of 1,741 workers in the United States. 73% of respondents said it was "important that [one's] employer be environmentally and socially responsible."
- Robinson, Oliver (2006-07-15) "Planning for a fairer future", The Guardian.
- Sainty, Rosemary Ethics and Graduate Recruitment, AAGE Conference Melbourne, November 2006
- "EthicalJobs.com.au Non-Profit Survey: "Work for Less: Most Say Yes"", EthicalJobs.com.au, 16 Jun, 2009.