Etisalat Egypt

Etisalat Egypt

Type	Private
Industry	Telecommunications
Founded	2006
Headquarters	Cairo, Egypt
Products	Mobile phone services
Parent	Etisalat U.A.E.
Website	www.etisalat.com.eg

Etisalat Egypt is a subsidiary of Etisalat U.A.E., the sole telecommunications services provider in the United Arab Emirates from 1976 until the arrival of Du (telco) in February 2007, and the first 3.5G network operator in Egypt. Etisalat Misr is one of 18 service providers managed by Etisalat in the Middle East, Asia and Africa. Etisalat currently has access to a potential market of over 400 million subscribers and today Etisalat services over 32 million subscribers including the total number of fixed-line, Internet, mobile and television from each of its subsidiaries. In November 2007, Etisalat upgraded to 3.75G which is the marketing term for HSUPA (High Speed Uplink Packet access). The Uplink channel carries information from the mobile terminal to the network such as file uploading, e-mail attachments and user response in interactive games. HSUPA is an enhancement of 3.5G networks that increases upload speeds. Current handsets support up to 1.4 Mbit/s. HSDPA stands for High Speed Downlink Packet access. A Downlink channel carries information from the network to the mobile terminal such as video and music downloads. Etisalat is the first mobile operator in Egypt to offer Downlink speeds up to 7.2 Mbit/s which is two times faster than 3.5G downlink speeds. It is currently available in specific locations in Cairo and outside Cairo and expected to be available where there is 3G network by the end of November 2007.

The incumbent was bought based on a consortium led by Etisalat U.A.E. in July 2006. Joining the consortium were

• The Egyptian National Post Authority with a 20 % share,
• National Bank of Egypt with a 10% share,
• Al Nabodah Investment Company with a 1.5% share,
• Technical Investment Company with a 1.5% share
• Mawarid Finance with a 1% share,
• and Commercial International Bank with a 1% share.

License

The bidding went up to an all-time high reaching finally LE 16.7 billion (3.1 billion US $) and acquiring the 3.5G license as well [1]

On September 12, 2006, it was announced that the network will be built by Ericsson of Sweden, and Huawei of China, at a cost of approximately 1.2 billion US dollars [2].

Etisalat is one of three mobile operators in Egypt and since it was acquired, it provided more than 1,700 job opportunities with hopes to reach over 3,000 employees within the next two years.

Despite entering the market late into the game, Etisalat was able to hit the 1 million subscribers mark only 50 days after launching on April 30, 2007.

Launch

The official announcement of the launch was on 1 May 2007. Along with announcing the 3G services launch in Cairo.

Services

Network and coverage

Being the sole 3.75G network in Egypt has given Etisalat its edge in the market providing faster connection utilizing a destinguished infrastructure notably a NGN over the first IPbackbone solution in the country. Although the incumbent is still new in the market, network coverage has extended to make sure there is coverage in all major cities including Cairo, Alexandria, Zagazig, Tanta, Sharm el Sheikh, Luxor and many more. Etisalat has set a goal to reach full network coverage in all of Egypt, whether there are inhabitants in that area or not, by the end of 2008.

With 3.75G technology, subscribers can:

• video-call;
• watch live TV;
• have access to high-speed internet connection and download;
• have access to a mobile portal built exclusively for Etisalat subscribers.

3.75G is the latest technology that encapsulates some protocols like UMTS, HSDPA and HSUPA.

Market share

Currently Etisalat has more than 14 million active subscribers from almost 55 million mobile subscribers in Egypt.

Internet Service

In early 2009 Etisalat has acquired two working ISP Nile On Line and EgyNet. In sequence two subsidiaries were acquired also. Now Etisalat is offering ADSL service along with the usual Mobile Services.

Sponsorship

To reach a wider audience further demonstrate to the Egyptian population Etisalat’s capability, Etisalat has become the sole sponsor of many things since its launch.

Sports sponsorships

Etisalat signed a contract with the Egyptian football association to fully sponsor the Egyptian football and so, The Egyptian football league name has been changed to Etisalat Dawry دوري اتصالات, literally: Etisalat league).which has become more competitive than ever, Moreover, the Egyptian National Team won the African Cup Of Nations 08 under etisalat media support.

Etisalat sponsored the Egyptian Paralympics committee

On October 2011 Etisalat has signed a new sponsorship deal with Ahly club, the most popular sports club in Egypt. Etisalat held a grand ceremony attended by Mr. Hassan Hamdy, Ahly Chairman, Mr. Gamal El Sadat Etisalat Egypt Executive Director, and Mr. Saleh El Abdouli Etisalat CEO. The ceremony was marked by the attendance of the first team football and the release of the new Ahly jersey which the team will use for the 2011-2012 season

Top executives

• Chairman: Mr. Gamal El Sadat
• Chief Executive Officer & MD: Mr. Saleh El Abdooli
• Chief Information Officer: Mr. Sabri Yahya
• Chief Commercial Officer: Mr. Hazem Metwally
• Chief Marketting Officer: Mr. Khaled Osama El Khouly
• Chief Technical Officer: Mr. Haitham AbdulRazzak
• Chief Human Resources Officer: Mr. Younes Al Nimr
• Chief Financial Officer: Mr. Ehab Rouchdy
• Program Management Officer (Technical): Mr. Hisham FagElNour
• Program Management Officer (Commercial): Mr. Tamer Zanaty
• Program Management Officer (Special Projects): Mr. Jawhar Dawoud
• Director of Carrier Relations: Mr. Ali Al Bustani
• Director of Legal Affairs: Mr. Maki Badawi
• Head of Government Relations: Mr. Mohamed Walaa Nagui
• Director of Administration & Contracts: Mr. Mohamed Hafez

External links

• Etisalat Egypt
• [3]

	Mobile network operators of Egypt
Mobinil | Vodafone | Etisalat