etnies
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| Type | Subsidiary of Sole Technology, Inc. |
|---|---|
| Founded | 1986 |
| Headquarters | Lake Forest, California, U.S. |
| Key people | Pierre André Sénizergues |
| Products | Shoes, apparel |
| Website | http://www.etnies.com/ |
etnies is an American footwear brand based in Lake Forest, California, and owned by Sole Technology, Inc.
etnies is primarily a maker of footwear designed for skateboarding, but in more recent years they have also created shoes and clothing for snowboarders, BMX and motocross riders, as well as surfers.[citation needed]
Started in France in 1986, the brand's original name was Etnics, derived from the word "ethnic," which was a nod to the skateboarding subculture.[citation needed] It was later renamed etnies due to legal issues.[citation needed] In 1989, Pierre-André Sénizergues started marketing etnies in the United States as etnies, U.S.A.
etnies is considered to be the most accessible of Sole Technology's brands.[citation needed] While its other brands, éS Footwear and Emerica, focus more narrowly on skateboarding shoes, etnies has a broader appeal,[citation needed] designing shoes for toddlers, as well as etnies Girl, a line for girls and women.
Aside from shoes, the etnies collection also consists of other apparel. These include: shorts pants, T-shirts, hats, beanies, bags, jackets, accessories, tops and sweatshirts.
etnies has outlet stores in the U.S. called etnies:exs that also carries other brands owned by Sole Technology, Inc.[citation needed]
etnies sponsors many professional action sports athletes such as skateboarding, snowboarding, surfing, BMX, and motocross.[citation needed]
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