Etsy

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Etsy
Etsy logo.png
Web address Etsy.com
Commercial? yes
Type of site
E-commerce
Registration Required to buy or sell
Owner Etsy Inc. (NASDAQETSY)
Created by Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell
Launched June 18, 2005 in Brooklyn, New York City, USA
Revenue US$500 million (2011)[1]
Alexa rank
negative increase 146 (April 2014)[2]

Etsy is a peer-to-peer (P2P) e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items under Etsy's new guidelines, released in October 2013. These items cover a wide range, including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire and jewelry-making tools. All vintage items must be at least 20 years old.[3] The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.[4]

As of December 31, 2014, Etsy had 54 million users registered as members,[5] and the online marketplace for handmade and vintage goods connected 1.4 million active sellers with 19.8 million active buyers.[6] At the end of 2014, Etsy had 685 employees,[7] and had 29 million items listed on its website.[8] In 2014, Etsy clocked a total sales (Gross Merchandise Sales or GMS) of US$1.93 billion on the platform.[5] Of this, 36.1% came from purchases made on mobile devices and 30.9% was generated outside the USA.[5]

In 2014, Etsy garnered a revenue of US$195.6 million, and registered a net loss of US$15.2 million. Etsy generates revenue primarily from three revenue streams. Its 'Marketplace' revenue includes a fee of 3.5% of sale value, which an Etsy seller pays for each completed transaction, and a listing fee of 20 Cents per item. 'Seller Services', Etsy's fastest growing revenue stream, includes fees for services such as Promoted Listings, payment processing and purchases of shipping labels through the platform. 'Other' revenue includes fees received from third-party payment processors.[9]

History[edit]

Etsy staff at work, July 2010
Art in the Etsy office in Brooklyn.

The site was launched on June 18, 2005, by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build.[10] Later Jared Tarbell joined the team. Former NPR executive Maria Thomas joined as COO in 2008, was promoted to CEO and left Etsy in December 2009. Robert Kalin resumed his role as CEO from December 2009 until July 2011.[11] Investors include Sean Meenan,[12] Spencer and Judson Ain, Union Square Ventures, and founders of Flickr and Delicious.[13]

Kalin said that he named the site Etsy because he "wanted a nonsense word because I wanted to build the brand from scratch. I was watching Fellini's 8 ½ and writing down what I was hearing. In Italian, you say 'etsi' a lot. It means 'oh, yes.'(actually it's "eh, si" And in Latin, it means 'and if.'"[14][15]

In Etsy's first year, it attracted attention for frequently adding new tools and functionality to the site to help sellers gain exposure and traffic, including Adobe Flash-based visualizations and a taxonomy of categories with tags.[16] Etsy passed $1.7 million in sales in May 2007.[17] On July 29, Etsy had its one-millionth sale and anticipated its two-millionth sale would occur mid-December 2007. In November 2007, buyers spent $4.3 million purchasing 300,000 items for sale on Etsy, an increase of 43 percent from October 2007.[4] In June 2007, it expected to be profitable by the fall,[18] but in December 2007 it was not a profitable company.[19] In January 2008, Etsy received an additional $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer.[20]

In February 2008, trouble at eBay, including a strike by some dissatisfied sellers, brought speculation that Etsy could be an increasing competitor.[21] At the same time, however, some Etsy sellers expressed unhappiness with how Etsy was handling complaints about stores.[22] At the time, a comparison of the two websites included complaints that on Etsy, items are difficult to find, the interface "feels slow", and the buying and selling process is United States-centric.[23] Other reviewers enjoyed using Etsy's specialized search options,[24][25] including the "Shop Local" tool.[26]

In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.[27] Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.[28] In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.[29] The company acknowledged concerns about vendors selling other people's work as their own.[30]

In April 2009, users organized an "etsyday" promotion on Twitter that brought extra attention to the site.[31] As of May 2009, it had approximately 60 employees and sales of $10 to 13 million per month,[32] possibly boosted by consumer interest in cheaper and more personalized goods due to the United States recession.[33]

In March 2011, Etsy "introduced a Facebook-style social networking system called People Search...to help buyers and sellers connect with each other and become friends". By doing so, Etsy made any past purchase with feedback easily searchable, which caused many complaints. Etsy then made changes to the site to better guard information regarding users' purchases.[34]

In July 2011, Chad Dickerson, CTO since September 2008, became CEO, upon the firing of Rob Kalin.

In April 2012, a newspaper article about Etsy covered its fraud detection efforts;[35] Etsy had been criticized in the past for inconsistently applying its rules about items having to be handmade.[36] Later in April 2012, the writer of Regretsy, a popular blog, did independent research into a specific featured vendor, Ecologica Malibu, and found evidence to accuse the vendor of being a reseller, which would be against the Etsy Terms of Service.[37] The vendor asserted that it was in line with the Terms of Service, stating that the shop had simply failed to identify itself as a "collective" that included the work of several individuals, and many Etsy community members posted on the Etsy forum expressing unhappiness with the action (or lack of action) taken by Etsy.[38] As of June 2012, the vendor's account is no longer active on Etsy.[39]

In May 2012, Etsy raised $40 million in Series F funding, and announced the company had become B Corporation certified.[40] This funding is partly going toward expanding Etsy in international markets, including France, Germany, and Australia.[41]

On October 1, 2013, Dickerson held an online Town Hall Meeting to announce that Etsy would now permit factory-made goods and drop shipping, provided the seller either designed or hired designers of the items, disclosed to Etsy their factory, disclosed that they used factories and took "ownership" of the process. In that meeting and afterward, Etsy claimed the meaning of the word "handmade" should be redefined to encompass factory made.[42]

IPO[edit]

In March 2010, Kalin said that the company is profitable and "plans to go public, though not until at least next year."[43] Financial statements required to be filed by Etsy in order to go public show, that due to reinvestment of annually increasing gross profits in marketing, product development, and management, the company has not reported a net profit as of 2015.[44]

In December 2010, Etsy said it had seven million registered users and predicted $400 million in transactions for the year, and that it would continue to focus on a personal community feel as it grows larger, as that is part of what distinguishes it from eBay.[45] In 2010, Etsy saw merchant revenues (Gross Merchandise Sales or GMS)[46] increase from $180 million to $314 million, which fell short of the $400 million prediction.[47]

On March 3, 2015, Etsy announced that it had filed for a $100 million USD IPO.[7][48] In contrast to 2010, Etsy now generates transactions worth US$1.93 billion on its platform, which has 54 million members.[49]

Etsy went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds.[50] Less than a month later, Etsy stock dropped more than 8%. The stock closed at $30 on its first day of trading on April 16 and dropped down to $20.32 as of May 11.[51]

Main features[edit]

Selling[edit]

A variety of products are sold on Etsy, including arts supplies, handmade products and vintage pieces. Vintage pieces can only be listed if they are a minimum of 20 years old. In order to sell products on Etsy, users must create a username and have the option to create a shop name. The username cannot be changed once created. Creating a shop on Etsy is free, however each listing that is posted in the shop costs $0.20. Each listing will remain on the shop's page for 4 months, or until someone buys the product. The sale prices of products are determined by the shop owner, but Etsy claims 3.5% of the sale price of each listing. Shop owners are sent a bill at the end of every month containing the fees they owe, and they have until the 15th day of the following month to pay the Etsy bill.[52]

Buying[edit]

Searching for products to buy on Etsy is generally intuitive and simple. On the homepage, potential buyers can type a product description into the search bar,[53] or they can "Browse" through a list of options on the left side of the homepage, which include Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more.[54] Alternatively, buyers may choose from a list of categories by clicking on the "Categories" link under "More Ways to Shop". This will bring the user to a page of over 30 categories, each containing sub-categories.[55]

When a buyer views a product, he/she can view the positive percentage feedback of each seller to determine the reliability of the shop. Once a buyer finds a product he/she would like to buy, he/she clicks "Add to Cart", and that product is added to his/her virtual "Shopping Cart". The buyer may then continue shopping or purchase the selected item. In order to purchase items, buyers must have an account with Etsy. The account is free and can be integrated with Facebook. The total product and shipping costs are shown to the user prior to entering payment information so the user knows exactly how much is being paid. Sellers choose which payment options to offer buyers; options include credit/debit cards and PayPal, among others.[56]

Operations[edit]

Etsy Labs community workspace area.

Etsy is popular as a side-business[57] as well as a place to buy goods made from recycled and upcycled materials,[58] along with less expensive or more unusual versions of mass-produced items.[59] The unique nature of many of the items for sale is part of their appeal to some shoppers.[60][61] Product photos on Etsy tend to be editorial or artistic instead of commercial catalog style.[62] Sellers can add tags to their products to help buyers find them,[63] and buyers can choose to search for items available locally.[64] Etsy staffers publish lists of featured items.[65]

Etsy makes money by charging a listing fee of USD 0.20 for each item and getting 3.5% of every sale,[66] with the average sale about $15 or $20. Most sellers are women[18] who tend to be college-educated and in their twenties and thirties.[32] Individual Etsy sellers decide which payment options to offer buyers; these options may include credit card, check, money order, PayPal, bank transfer, and Etsy gift card.[67][68]

Etsy sellers range from hobbyists to professional artists who use the site to make a living.[69] According to artists who have developed their Etsy stores into their primary jobs, scaling up production of handmade items can require more than full-time work,[70] especially during the holiday shopping season.[71]

Etsy's main office is located in DUMBO, Brooklyn, and it has hosted open crafting classes in the "Etsy Labs".[72] The site's technology, customer support, marketing/PR, business, and communications teams operate out of this office. Etsy Labs has a workspace that provides equipment and donated materials where members gather to make items, take and teach workshops, and attend special events.[4] Etsy also has an office in Berlin.[73] In April 2012, Etsy announced that it was taking steps to hire more women engineers to improve the gender balance of its team, as a website with majority women users but few women engineers.[74]

Etsy was one of the main members of the Handmade Consortium, a 2007 effort to encourage buying handmade holiday gifts.[19] Etsy has partnered with the retail chain West Elm to sell some Etsy products in its stores.[75][76] In December 2012, Etsy opened a temporary holiday storefront in SoHo, New York City.[71]

Ethos[edit]

In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."[1]

Competitors[edit]

Etsy has been compared to "a crafty cross between Amazon and eBay",[17] and to "your grandma's basement".[77] Etsy also has a number of direct competitors. DaWanda, based in Germany, focuses on growing in European countries.[78] ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionals [79] Bonanza (formerly Bonanzle and 1000 Markets[80]) is based in the United States and focuses on clothing and fashion, Zibbet and MadeIt which are based in Australia, iCraft is based in Canada,[81] Artfire is based in the United States,[82] and Hello Pretty is an online craft marketplace targeted at South Africans.[83] Tindie is based in Portland, Oregon, and focuses on technology and electronics.[84]

Asked about competitors, Etsy's European CEO said, "As far as I am concerned, the more people highlighting the value of supporting micro-producers and buying handmade and vintage directly from them, the better."[85]

Seller issues[edit]

Privacy[edit]

In an effort to add social networking features to Etsy, the company implemented features in 2011 that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought that this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.[86]

Ecologica Malibu[edit]

In April 2012, some Etsy users began requesting the removal of Ecologica Malibu from the website due to the shop's use of a wholesale manufacturer. Users complained that Ecologica Malibu's practice was contradictory to the anti-big business values of Etsy.[87] CEO Chad Dickerson responded in an Etsy blog post:

Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.[88]

Many users are still not content with Dickerson's response.[89]

Production outsourcing[edit]

On Oct 1, 2013, Etsy changed its policy to allow sellers to outsource production to third parties and factories, and for the first time allowed drop shipping of items directly from manufacturers rather than from the seller. Etsy's definition of "handmade" was loosened to allow nearly any item, even mass-produced factory items, to be sold as "handmade".[90] The new rules allow products to be labeled "handmade" so long as the original idea for that item — or its "authorship" as Dickerson says — comes from its respective seller. Further, Etsy businesses can now bring on as many helping hands as they deem necessary (and even hire workers in different locations). And sellers can finally ship orders via third-party couriers rather than the post office.[91]

The move has prompted at least one Etsy competitor to distinguish itself by committing never to sell manufactured items.[92]

References[edit]

  1. ^ a b Om Malik (24 August 2013). "Meet the man behind New York’s other billion dollar internet company. This one makes money". GIGAOM. GIGAOM. Retrieved 24 August 2013. 
  2. ^ "Etsy.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  3. ^ Etsy (June 7, 2012). "Etsy Help: DOs and DON'Ts". Etsy. Retrieved 16 June 2012. 
  4. ^ a b c Walker, Rob (2007-12-16). "Handmade 2.0". New York Times Magazine (New York Times). Retrieved 2007-12-17. 
  5. ^ a b c http://www.sec.gov/Archives/edgar/data/1370637/000119312515077045/d806992ds1.htm
  6. ^ http://amigobulls.com/articles/etsy-ipo-all-you-need-to-know-about-etsy
  7. ^ a b "Etsy files to go public with $100M IPO". The Verge. Retrieved 2015-03-04. 
  8. ^ http://www.reuters.com/article/2015/03/04/us-etsy-inc-ipo-idUSKBN0M02PN20150304?feedType=RSS&feedName=technologyNews
  9. ^ http://amigobulls.com/stock-analysis-videos/etsy-ipo-all-you-need-to-know
  10. ^ Orland, Kat. "Web 2.0 Awards (2006) - Interview with Robert Kalin of Etsy". SEOmoz. Retrieved 2010-10-06. 
  11. ^ "New Roles at Etsy Inc.". Storque. Etsy. 2008-07-22. Retrieved 2008-07-28. 
  12. ^ Forbes 2013-08-07 by Adriana Lopez. Sean Meenan, Passion Before Profit, Etsy.com [1]
  13. ^ Wilson, Fred (2006-06-05). "Etsy". Union Square Ventures. Retrieved 2007-12-19. 
  14. ^ Rob Lammle (2011-04-22). "How Etsy, eBay, Reddit got their names". Mental Floss (CNN). 
  15. ^ Alex Dalenberg (December 2, 2014). "Etsy means whatsy? 35 iconic brand names explained". Upstart Business Journal. Retrieved January 14, 2015. 
  16. ^ Arrington, Michael (2005-11-08). "Etsy - P2P Commerce with Tagging". Techcrunch. Retrieved 2007-12-19. 
  17. ^ a b Ryzik, Melena (2007-06-24). "Where the Crafts Babes and D.I.Y. Dudes Are". New York Times. Retrieved 2007-12-19. 
  18. ^ a b Miller, Kerry (2007-06-12). "Etsy: A Site for Artisans Takes Off". BusinessWeek. Retrieved 2007-12-19. 
  19. ^ a b Walker, Rob (2007-12-15). "Craft capitalism: Just do it yourself". International Herald Tribune. Retrieved 2007-12-19. 
  20. ^ McCarthy, Caroline (2008-01-30). "Crafty commerce site Etsy gets $27 million in funding". The Social. CNET News. Retrieved 2008-02-27. 
  21. ^ "Ebay, After Meg". Knowledge@Wharton. 2008-02-19. Retrieved 2008-02-27. 
  22. ^ Marco, Meg (2008-02-26). "Sellers Growing Increasingly Unhappy With Lack Of Professionalism At Etsy". Consumerist. Retrieved 2008-02-27. 
  23. ^ Schofield, Jack (2008-02-18). "Arts and crafts for the space age". Netbytes (London: Guardian.co.uk). Retrieved 2008-02-27. 
  24. ^ Takac, Micki (2009-02-16). "Etsy's Handmade Goods Inspire the Shopper in All of Us". Invention and Technology News. Retrieved 2009-05-12. 
  25. ^ Lott, Arlene (2009-02-24). "Do You Etsy?". Steven and Chris (CBC.ca). Retrieved 2009-05-12. 
  26. ^ Baxevanis, Alexander (2009-02-19). "Etsy brings handmade crafts closer to home". Marketing Week. Retrieved 2009-05-12. 
  27. ^ Kalin, Robert (2008-07-09). "The Long View: Rob & Maria". Storque. Etsy. Retrieved 2008-12-08. 
  28. ^ Maguire, Chris (2008-08-28). "A Fond Farewell". Storque. Etsy. Retrieved 2008-12-08. 
  29. ^ Steiner, Ina (2009-04-05). "Touring Etsy.com's Brooklyn Headquarters". AuctionBytes.com. Retrieved 2009-05-12. 
  30. ^ Johnson, Bobbie (2008-10-15). "Etsy: eBay for arts and crafts". London: Guardian.co.uk. Retrieved 2009-05-12. 
  31. ^ Fowler, Geoffrey A. (2009-04-24). "How #etsyday Grew on Twitter". Digits (Wall Street Journal). Retrieved 2009-05-12. 
  32. ^ a b "Etsy Crafts a Recession Success". eMarketer Digital Intelligence. 2009-05-01. Retrieved 2009-05-12. 
  33. ^ Miller, Claire Cain (2008-12-22). "For Craft Sales, the Recession Is a Help". New York Times. Retrieved 2009-05-12. 
  34. ^ Grant, Drew. "Etsy's social media DIY-saster". Salon.com. Retrieved 20 March 2011. 
  35. ^ Nassauer, Sarah (2012-04-17). "Busted by the Crafts Cops". The Wall Street Journal. Retrieved 2012-04-26. 
  36. ^ F., Jeff (2012-01-27). "Etsy Closes Azreal's Accomplice. Cites Policy Infringement". Houston Press. Retrieved 2012-01-27. 
  37. ^ Killer, Helen (2012-04-21). "The Etsy Featured Reseller: Ecologica Malibu". Regretsy. Retrieved 2012-04-21. 
  38. ^ Morran, Chris (2012-04-23). "Etsy Features Seller Who May Be Blatantly Violating Etsy Policy". The Consumerist. Retrieved 2012-04-26. 
  39. ^ Adrianne Jeffries (June 5, 2012). "Controversial Etsy Seller Disappears From Etsy After High-Profile Protest". BetaBeat. Retrieved June 16, 2012. 
  40. ^ Roy, Jessica (2012-05-09). "With New B Corp. Certification, Etsy Raises $40M for International Growth". Betabeat. Retrieved 2012-05-09. 
  41. ^ Gillian Tan (June 12, 2012). "Etsy Focuses on Growth Down Under". The Wall Street Journal. Retrieved June 14, 2012. 
  42. ^ "Town Hall: New Guidelines for Etsy Shops". Etsy. 
  43. ^ Evans, Teri (2010-03-30). "Creating Etsy's Handmade Marketplace". Wall Street Journal. Retrieved 2010-03-30. 
  44. ^ http://www.sec.gov/Archives/edgar/data/1370637/000119312515129455/d806992ds1a.htm#toc806992_9
  45. ^ Wortham, Jenna (2010-12-26). "Online Bazaar Builds on Its Base With Sense of Community". New York Times. Retrieved 2011-01-01. 
  46. ^ http://www.forbes.com/sites/tanyaprive/2012/12/30/top-10-tech-companies-of-2012/2/
  47. ^ "Etsy 2011 Sales Revenue Expected to Exceed $400 Million – Sales Grew 74.4% in 2010". Quarterly Retail Review. March 1, 2011. 
  48. ^ "Etsy Has Filed a Registration Statement for an IPO". Etsy. Retrieved 2015-03-04. 
  49. ^ http://venturebeat.com/2015/03/04/etsys-54m-members-drove-1-93b-in-sales-last-year/
  50. ^ Gurley, Bill. "Etsy’s IPO is a Milestone for New York’s Startup Scene". Wall Street Journal. Retrieved 17 April 2015. 
  51. ^ Long, Heather. "Etsy stock tanks 8% on fears of counterfeit goods". CNN Money. Retrieved 14 May 2015. 
  52. ^ Etsy Website: "Learn How to Sell" http://www.etsy.com/sell
  53. ^ Etsy Website: Home and Living http://www.etsy.com/?ref=si_home
  54. ^ "Better Ways to Browse: A New Look at the Marketplace". etsy.com. 
  55. ^ Etsy: Categories http://www.etsy.com/categories?ref=fp_nav_colors
  56. ^ Etsy Website: Shopping Cart https://www.etsy.com/cart?ref=si_cart
  57. ^ Haley, Jen (2009-01-15). "Turn your skills or your stuff into extra cash". CNN. Retrieved 2009-05-12. 
  58. ^ Choi, April (2009-04-24). "Artists share love of Earth and crafts". Columbia Missourian. Retrieved 2009-05-12. 
  59. ^ Arain, Fauzia (2009-05-03). "An Etsy bitsy fashion secret: Spring trends, affordable and online". Tribune Newspapers. Retrieved 2009-05-12. 
  60. ^ Thompson, Clive (2009-02-23). "Clive Thompson on the Revolution in Micromanufacturing". Wired Magazine. Retrieved 2009-05-12. 
  61. ^ Tutton, Mark (2008-09-19). "A crafty way to beat the chain stores". CNN. Retrieved 2009-05-12. 
  62. ^ Silberman, Lindsay (May 11, 2010). "How to Make Money on Etsy". Inc. Retrieved December 16, 2012. 
  63. ^ Catone, Josh (June 28, 2007). "Swap Meet 2.0: Selling Handmade Goods Online". ReadWriteWeb. Retrieved December 16, 2012. 
  64. ^ Kelsey Ramos (January 1, 2011). "Online crafts marketplace is vast but not impersonal". Los Angeles Times. Retrieved December 9, 2012. 
  65. ^ Copeland, Laura (December 4, 2010). "Heavens to Etsy: Online artisan marketplace makes shopping local a cinch". Santa Cruz Sentinel. Retrieved December 16, 2012. 
  66. ^ Marion, Fred (2006-08-08). "Etsy may be the coolest, most feel-good way to shop". Cox News Service. Retrieved 2007-12-19. 
  67. ^ Etsy. "Etsy Help: How do I select payment methods for my shop?". Etsy. Retrieved November 27, 2012. 
  68. ^ Etsy. "Etsy Help: How do I accept credit cards and Etsy Gift Cards in my shop?". Etsy. Retrieved November 27, 2012. 
  69. ^ Steiner, Ina (2008-11-02). "Ecommerce Collides with Handmade: An Interview with Etsy". AuctionBytes.com. Retrieved 2009-05-12. 
  70. ^ Alex Williams (December 16, 2009). "That Hobby Looks Like a Lot of Work". New York Times. Retrieved June 14, 2012. 
  71. ^ a b John Tozzi (December 5, 2012). "No Sleep Till Christmas: Etsy Sellers' Haggard Holidays". Small Business. Businessweek. Retrieved December 16, 2012. 
  72. ^ Ina Steiner (April 5, 2009). "Touring Etsy.com's Brooklyn Headquarters". EcommerceBytes. Retrieved December 16, 2012. 
  73. ^ Allen, Kristen (April 1, 2012). "Etsy gets made in Berlin". The Local Germany. Retrieved December 16, 2012. 
  74. ^ Daniel Nye Griffiths (April 6, 2012). "Etsy To Fund "Hacker School" Grants For Women". Tech. Forbes. Retrieved June 16, 2012. 
  75. ^ Blair, Elizabeth (December 13, 2012). "Etsy Crafts A Strategy For Staying Handmade And Profitable". Minnesota Public Radio News. Retrieved December 16, 2012. 
  76. ^ Guthrie, Becky (June 3, 2011). "We love Etsy, and so does West Elm — the store will host Etsy sellers June 4". Homes. National Post. Retrieved December 16, 2012. 
  77. ^ Slatalla, Michelle (2007-01-18). "Rooting Around Grandma's Basement in Cyberspace". New York Times. Retrieved 2007-12-19. 
  78. ^ "DaWanda secures €4 million to go international". TechCrunch. 30 November 2011. Retrieved 16 June 2012. 
  79. ^ Till Dziallas (21 May 2013). "ezebee vom Ansturm überrannt". Internetworld Business. 
  80. ^ John Cook (September 21, 2010). "Bonanzle buys 1000 Markets, renames shopping site Bonanza". Puget Sound Business Journal. Retrieved December 9, 2012. 
  81. ^ Christopher Null (18 May 2012). "The 5 Best Online Marketplaces for Selling Handmade Goods". Business. PCWorld. Retrieved 16 June 2012. 
  82. ^ Jessica Bruder (July 15, 2009). "The Etsy Wars". CNNMoney. Retrieved December 9, 2012. 
  83. ^ Menno Gazendam (August 16, 2013). "How an online startup has pulled in a growing number of buyers and sellers". Retrieved March 20, 2015. 
  84. ^ Laura Grace Weldon (3 July 2012). "tINDIE: Like Etsy For Electronic Tinkerers". GeekMom. WIRED. Retrieved 14 October 2012. 
  85. ^ Dana Kikic (13 September 2011). "Five questions for...". Exberliner. Retrieved 16 June 2012. 
  86. ^ Jacqui Cheng (15 March 2011). "Etsy users irked after buyers, purchases exposed to the world". Ars Technica. Condé Nast. Retrieved 7 November 2013. 
  87. ^ Lauren Rae Orsini (30 April 2012). "Etsy CEO responds to reseller controversy". The Daily Dot. The Daily Dot. Retrieved 7 November 2013. 
  88. ^ Etsy News Blog: Notes from Chad http://www.etsy.com/blog/news/2012/notes-from-chad-6/
  89. ^ Etsy Website: Discussions: "Responses to policy concerns, and a note from Chad" http://www.etsy.com/teams/7718/site-help/discuss/10206501
  90. ^ "Why Etsy's Future depends on redefining 'handmade'". Retrieved 1 July 2014. 
  91. ^ "Etsy Relaxes Policies, Allows Outside Manufacturing". Retrieved 1 July 2014. 
  92. ^ "Etsys new policy means some items are "handmade in spirit"". Retrieved 1 July 2014.