Eukanuba is a brand name of dog and cat foods, owned and manufactured by Procter & Gamble (P&G). The company produces seven formulas for dogs based on age, breed and performance area. All formulas include the Eukanuba Vital Health System™ which consists of clinically proven ingredients in six areas that work together to keep dogs at their best. There are also 10 formulas available for cats including kitten, adult maintenance, hairball, sensitive stomach and weight control, indoor and outdoor and mature.[1]
[edit] Origin of the Eukanuba brand
In 1969, Paul Iams wanted to find a name to differentiate the new formula from other Iams products. Iams chose to name this new formula "Eukanuba," a term originated from Hoagy Carmichael during the jazz era, meaning "something supreme."[2]
Eukanuba is the primary sponsor of the AKC/Eukanuba National Championship, one of the three most prestigious dog shows in the United States. [3][4] The AKC/Eukanuba National Championship takes place annually in December and hosts more than 3,000 champion dogs and handlers with competitions in agility, obedience, dock-jumping, breed-specific and best in show.[5] In 2008, the AKC/Eukanuba National Championship began hosting the Eukanuba World Challenge which includes dogs from 50+ countries around the world competing.[6][7]
Eukanuba is also a sponsor of the Teva Mountain Games.[8]
[edit] References
- ^ "Eukanuba Products". National Pet Pharmacy
- ^ "Eukanuba History". Dog Food Coupon
- ^ "AKC/Eukanuba National Championship". Pawntion
- ^ "AKC/Eukanuba National Championship". My Pet News
- ^ "AKC/Eukanuba National Championship". Huron Valley Travel
- ^ "Eukanuba World Challenge". Morris Animal Foundation
- ^ "Eukanuba World Challenge". KTLA
- ^ "Eukanuba and Teva Mountain Games Sponsorship". Teva Mountain Games
[edit] External links
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