Eureka (company)

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Genre Home Care
Founded 1909
Founder Fred Wardell
Headquarters Charlotte, North Carolina, United States
Products Vacuums, Deep Cleaners, Hard Floor Cleaners, Stick Vacs
Owner Electrolux
Slogan "Invented for the way you clean"

Eureka is a brand of Electrolux Small Appliances North America and a manufacturer of vacuum and other household floor and surface cleaners. The company offers a full line of vacuum cleaners, including uprights, canisters, sticks, handhelds, home built-in systems, battery-powered vacuums, steam cleaners and home cleaning systems. Eureka also manufactures aftermarket vacuum accessories, such as bags, belts and filters.


1922 Eureka vacuum ad, offering a ten-day home trial of the product.

The company was founded in 1909 Detroit, Mich., by Fred Wardell to build vacuum cleaners.[1] By 1927, Eureka was selling one third of all vacuums manufactured in the United States. 1930 saw expansion into the making of other appliances with the introduction of the Eureka electric range.

Williams Oil-O-Matic heater, shown in a company catalogue.

In 1945, the company merged with Williams Oil-O-Matic, a Bloomington, Ill., manufacturer of oil-based heaters for the home - and the name of the company was changed to Eureka-Williams Corporation.[2]

The company would continue to expand its horizons, eventually manufacturing such diverse items as heaters, air conditioners, a wooden lung, and school furniture.

In 1961, the company became the first U.S. manufacturer to produce a purpose-built electric car, the Henney Kilowatt.

In 1974, Eureka was purchased by AB Electrolux of Sweden and the name was changed to The Eureka Company.

The use of the Eureka Company name was discontinued in 2004 and replaced with Electrolux Home Products Division.[2] In August 2011, Electrolux Small Appliances North America relocated to Charlotte, N.C., from Bloomington, Ill. - uniting the corporate office operations and support functions for all of Electrolux's North American vacuum, small appliance and major appliance brands under one roof.[3]


Eureka Today[edit]

(2013) Today Eureka vacuum cleaners are manufactured by the parent company, AB Electrolux.

Eureka manufactures a variety of vacuum and household cleaner types, including uprights, steam mops, and hand and stick vacuums.

Eureka's multi-surface vacuum cleaners give consumers a powerful and effective clean and offer a variety of exclusive technologies, including AirSpeed Technology [4] and SuctionSeal Technology.[5]

Eureka vacuums are sold online at and by a variety of national retailers.


External links[edit]