Euro RSCG
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| Type | Public Limited Company |
|---|---|
| Industry | Business Services |
| Founded | 1991 |
| Headquarters | New York City (HQ), 233 Offices worldwide |
| Key people | David Jones (Global CEO) |
| Products | Advertising & Marketing |
| Employees | 11,000 |
| Parent | Havas |
| Website | eurorscg.com |
Euro RSCG Worldwide is one of the largest integrated marketing communications agencies in the world, made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. [1]
In 2010, Advertising Age listed Euro RSCG Worldwide as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts. [2] Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas (Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic, and Publicis.
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[edit] Corporate history
The agency was born from the merger with Eurocom S.A. Each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.
- 1970 Bernard Roux, Jacques Séguéla establish their agency Roux Séguéla
- 1972 Alain Cayzac joins Roux Séguéla, becoming Roux Séguéla Cayzac
- 1975 Havas Conseil reconstituted as Eurocom holding company
- 1976 Roux Séguéla Cayzac merges with Jean-Michel Goudard to form RSCG
- 1991 Eurocom S.A. acquires RSCG to form Euro RSCG
[edit] Leadership
David Jones was named CEO of Euro RSCG Worldwide in 2005, then the youngest global CEO in the history of the ad industry.[3] He is also Global CEO of Euro RSCG parent company Havas in 2011, and is the co-founder of One Young World, a nonprofit organization that gives a voice to leaders age 25 and younger from around the globe.
[edit] Key Clients
Euro RSCG Worldwide works with 83 of the 100 largest global advertisers including Air France, BNP Paribas, Coca Cola, General Electric, McDonald's, Sony, Walt Disney, Charles Schwab, Citigroup, Groupe Danone, Lacoste, GlaxoSmithKline, IBM, Jaguar, Kraft Foods, L’Oréal, New York Stock Exchange, OppenheimerFunds Pernod Ricard, Pfizer, PSA Peugeot Citroën, Reckitt Benckiser, Sanofi-Aventis, Volvo and Sprint. [1]
[edit] Services
As a fully integrated global agency, Euro RSCG Worldwide has the full competencies to handle the complete servicing of global communications briefs throughout its network:
- Euro RSCG (Strategy, Creative, Production Automation & Implementation)
- Euro RSCG 4D (Digital, Direct, Data & Analytics, CRM, Promotions, Channel Management, Motivation & Education)
- Euro RSCG Worldwide PR (Public Relations, Corporate Communications, Internal Communications, and Corporate Identity)
- Euro RSCG Events (Launch Concept, Program Activation, Planning, Negotiation, Analysis)
[edit] Creative Business Idea Book
In July 2011, Euro RSCG released the Creative Business Idea Book, which analyzes a number of case studies from the past ten years. The book highlights campaigns that build brands with “transformative ideas”, with cases arranged according to five areas of focus: “Unleashing human viruses”; “reinvigorating businesses and brands”; “thinking bigger than the business”; “targeting the new consumer” and “compelling change.”
Chicago advertising columnist Lewis Lazare called the book “a sexy compendium of case histories of Euro RSCG brand-building work for clients around the world.”[4]
[edit] See also
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[edit] References
- ^ a b Marketing and advertising agency, advertising and marketing services - HAVAS network. Havas.com. Retrieved on 6 July 2011.
- ^ Euro RSCG Worldwide Named Largest Global Advertising Agency for Fifth Year in... - NEW YORK, 6 Dec. 2010 /PRNewswire/. Prnewswire.com. Retrieved on 6 July 2011.
- ^ Rupal Parekh, “Havas Chief Talks Outsize Game, Takes on Ad Giants” Ad Age, 3/14/2011 http://adage.com/article/agency-news/havas-chief-talks-outsize-game-takes-ad-giants/149378
- ^ Lewis Lazare, "New Euro RSCG Book Shares 'Transformational' Big Ideas." Reel Chicago, 8/16/2011, http://www.reelchicago.com/article/new-euro-rscg-book-shares-transformational-big-ideas
