Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations agency of Euro RSCG Worldwide. In the United States, Euro RSCG PR provides consumer, business-to-business and pharmaceutical clients with "strategic public relations". The agency’s offering is centered on grassroots activation, digital marketing and social media.
Euro RSCG Worldwide is the product of a merger between Eurocom S.A. and RSCG. Between 1970 and 1976, Bernard Roux, Jacques Séguéla, Alain Cayzac and Jean-Michel Goudard joined forces to form the advertising agency RSCG. Eurocom S.A. acquired that agency in 1991.
Euro RSCG Worldwide PR was established in 2007 to align with its Euro RSCG family of companies and unite the former Magnet Communications and Euro RSCG Life PR under one brand.
The Magnet Communications brand was launched when Creamer Dickson Basford, once the largest public relations firm in New England, acquired independent firms Kratz & Jensen, CSP and Capstone Communications. Euro RSCG’s Middleberg & Associates also became part of Magnet. The Pittsburgh office has been a part of the PR agency since 1979.
Euro RSCG Worldwide PR works with corporate and nonprofit clients including Bayer MaterialScience, BayOne Urethane Systems, Deerfield Urethane, Dun & Bradstreet, Eisai, Emerson Process Management, Glaceau vitaminwater, Gout & Uric Acid Education Society, International Playground Equipment Manufacturers Association, PPG Industries, the Prince's Rainforests Project, sanofi-aventis, Savient Pharmaceuticals, Schiff Nutrition International, Sears, Transitions Optical, Toyota Motor Sales USA and Wexford Health Sources.
The agency’s cause marketing efforts include Tck Tck Tck, a viral campaign for climate justice that enlists supporters to upload their “tcks” to the largest online petition ever; One Young World, a virtual community; and the Red Sox Foundation and Massachusetts General Hospital Home Base Program, a new partnership to help veterans suffering from post-traumatic stress disorder and traumatic brain injuries.
Marian Salzman, president of Euro RSCG Worldwide PR, North America, was part of the trendspotting unit at Euro RSCG that launched the word metrosexual into popular conversation. Although a British writer had coined the word in 1994, Salzman’s team took it mainstream in 2003 with high-profile articles in The Guardian (U.K.) and The New York Times.
Euro RSCG Worldwide PR offers integrated public relations with a digital component in the following practice areas: business to business, consumer, corporate communications, healthcare, technology and social media.