Eurobest European Advertising Festival
The Eurobest European Advertising Festival is an annual event which celebrates and rewards creative excellence in advertising and related fields in Europe.
The first Festival took place in Stockholm, Sweden, in December 2008, based on the Eurobest Awards, which were launched in 1988[1][2]. It is now held in a different host city each year. In 2009, it took place in November at the Beurs van Berlage in Amsterdam, the Netherlands[3]. In 2010, it takes place between 7 and 8 December in Hamburg, Germany[4].
The Festival is organised by the Cannes Lions International Advertising Festival, owned by British publisher and conference organiser EMAP plc.
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[edit] The Awards
Started in 1988, the Eurobest Awards is one of the top awards for Europe's creative advertising industry. It currently has 13 entry sections, after PR and Mobile were added in 2010 to the existing sections of TV/Cinema, Print, Outdoor, Direct, Sales Promotion, Media, Interactive, Radio, Design, Craft and Integrated[5].
Every year, all the work entered into the Awards is judged at the Eurobest Festival by panels of expert, high-profile jurors. They decide on an initial shortlist and then on which pieces should earn Grand Prix, Gold, Silver and Bronze trophies.
Winners are revealed each year at the Eurobest Awards Ceremony, which concludes the Festival. This year, the ceremony takes place at the Curio-Haus in Hamburg on 8 December.
[edit] The Festival
Through a programme of seminars, workshops and events, the Eurobest Festival aims to engage the European creative community on the industry's most pertinent issues. The sessions provide space for the industry to debate and be inspired by the latest thinking. They attract the continent’s community of art directors, copywriters, media agency executives, clients, account managers, agency heads, producers and directors.
In 2009, speakers at the event included creatives from Taxi, Crispin Porter + Bogusky, Facebook, Adidas, 180 Amsterdam, Microsoft Advertising, Tribal DDB, Wieden + Kennedy, Glue, Spotify, Leo Burnett, Naked, Hyper Island, AKQA, McDonalds and Wired.
For 2010, speakers include Bob Greenberg (R/GA Global Chief Creative Officer), Jonathan Harries (Draftfcb Global Chief Creative Officer), James Hilton (AKQA Chief Creative Officer), Linus Karlsson (Mother Executive Creative Director), Filip Nilsson (Forsman & Bodenfors Executive Creative Director), Marcello Serpa (AlmapBBDO Chief Creative Officer) and Fernando Vega Olmos (JWT Creative Chairman of Continental Europe and Latam)[6].
[edit] Young Creatives Competition
The Young Creatives competition provides an opportunity for young advertising and media talent (no older than 28 years) from the region to demonstrate their skills.
Teams of between two and four competitors have 48 hours to create an integrated advertising campaign for a charity or non-profit organisation.
[edit] External links
- Eurobest Europe Advertising Festival Official website
[edit] References
- ^ http://designtaxi.com/article.php?article_id=100501
- ^ http://www.eaca.be/news/pressdetail.asp?release=147
- ^ http://designtaxi.com/news/28713/European-Leaders-To-Head-Eurobest-Juries/
- ^ http://www.eurobest.com/press/press_releases.cfm?pressid=16
- ^ http://www.eurobest.com/enter/entry_information/categories.cfm
- ^ http://www.eurobest.com/about/news.cfm
