The European Games is a planned international multi-sport event to be held among athletes from all over Europe. The Games were envisioned and are to be governed by the European Olympic Committees (EOC), which announced their launch at its 41st General Assembly in Rome, on 8 December 2012.Baku 2015 European Games, the first edition of the European Games is going to take place in Baku, Azerbaijan, in June 2015, and every four years thereafter. Twenty sports have so far been confirmed for the 2015 Games, following successful negotiations with the European authorities for swimming, gymnastics and athletics.
London-based brand agency, SomeOne, developed the brand system for the games. The brand incorporates traditional Azerbaijani imagery with images and colours designed to evoke a European sporting feel. The pomegranate tree, whose fruit juice is one of Azerbaijan's main exports, features heavily. The brand was created with legacy potential in mind, possibly inspired by the way the Commonwealth Games’ branding retains a similar feel each year.