Eventbrite

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Eventbrite
Eventbrite Logo Small.png
Eventbrite Screenshot.png
Type Private
Founded San Francisco, California, USA
Headquarters San Francisco, United States
Area served Worldwide
Key people Kevin Hartz, CEO; Julia Hartz, President; Renaud Visage, CTO
Employees 500+
Website www.eventbrite.com
Type of site Ticket sales
Available in English, German, French, Spanish, Dutch, Italian, Portuguese
Launched 2006
Current status Active

Eventbrite is a global marketplace for live experiences[1] and online ticketing service that allows event organizers to plan, set up ticket sales and promote events (event management) and publish them across Facebook, Twitter and other social-networking tools directly from the site's interface.[2] It also enables attendees to find and purchase tickets to these experiences. Founded in 2006, Eventbrite is headquartered in San Francisco, CA and now has offices in Nashville, London, Dublin, Melbourne, Mendoza, and Sao Paolo.[3] The company generates revenue by charging organizers a fee of 2.5% of the ticket price plus 99 cents per ticket sold, but does not charge any fee for free events.[3]

Founders[edit]

Eventbrite was founded in 2006 by Kevin (CEO) and Julia Hartz (President) and Renaud Visage (CTO). Prior to his position at the company, Kevin Hartz was involved with Paypal and the Co-Founder and CEO of Xoom Corporation, an international money transfer company.[4] Julia Hartz, wife of Kevin, was raised in Santa Cruz, CA. After studying broadcasting at Pepperdine University, she became a creative executive at FX Network in Los Angeles. Soon after the two became engaged, she moved to the Bay Area and helped co-found Eventbrite. Renaud Visage built the Eventbrite site platform. Visage started his career as a consultant with Geomatrix Consultants. He later became the Director of Engineering with Zing Networks. He has a Master of Engineering from Cornell University and from École centrale de Lyon in France.[4]

Funding[edit]

On March 18, 2011 Eventbrite raised $50 million in Series E Financing led by Tiger Global.[5] On April 22, 2013, Eventbrite raised another $60 million in growth capital financing led by Tiger Global, and including T. Rowe Price.[6] This brought their total funding to $140 million. Previous funding involved firms including Sequoia Capital, DAG Ventures and Tenaya Capital.[7]

Products[edit]

Eventbrite has developed two applications targeted towards event organizers. The mobile app, “Entry Manager",[8] is available for both iPhone and Android. It processed more than 3 million tickets in 2012.[9]

Its application "At The Door" allows the user to check in attendees, as well as purchase tickets and process credit cards on-site.[10] The app was leased as a bundled package with an iPad, ticket printer and credit card swiper. [9] In September 24, 2014, Eventbrite announced "Eventbrite Neon" app. Eventbrite Neon is the one-stop shop to manage orders, track sales, and check attendees into an event. This app is only available for iOS.

Competition[edit]

Eventbrite was the first major player in this market in the US [11] and as such saw the benefits of being a 'first mover' in the market. Kevin Hartz was also an investor in PayPal [12] which gave him excellent insight into the online payments industry. Since the launch of Eventbrite many alternatives have been developed and are now fighting for recognition. Capterra, the software comparison site, lists 173 ticketing systems available.[13] These are direct and indirect competitors, some of whom are aimed at a niche audience such as music or sports. Eventbrite announced a global partnership with Tough Mudder in 2013 [14] becoming more of a threat to some of these niche competitors. Eventbrite is not looking to float soon [15]

References[edit]