Ever After High

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Ever After High
Type Fashion doll, web series, book series
Company Mattel
Country Universal
Availability 2013–present
Slogan The end is just the beginning.
Official website

Ever After High is a fashion doll franchise released by Mattel in July 2013. It is a companion line to the Monster High dolls. However, in this line the characters are based upon characters from fairy tales and fantasy stories instead of monsters. As with Monster High and Barbie: Life in the Dreamhouse, the line varies in different countries and varies in languages. It was spawned a web series, a film, and two book series.

Premise[edit]

Ever After High is a boarding school located in the Fairytale World. It is attended by the teenage children of fairy tale characters, destined to follow in their parents' footsteps and keep their stories alive throughout the generations. According to Headmaster Milton Grimm, if the students don't follow their individual destinies, their stories will cease to exist and they will disappear forever. This problem is the core conflict of the series.

The main characters are Raven Queen, who does not want to be evil like her mother the Evil Queen and Apple White, the daughter of Snow White, who is destined to live "happily ever after". Raven would prefer to be free to create her own destiny while Apple, in order to protect her own destiny, believes that Raven should become the next Evil Queen. The students are generally divided between two groups: the "Royals" and "Rebels". The Royals are the students on Apple White's side who embrace their destinies and are content with their fates. The Rebels are the students on Raven Queen's side who prefer the idea of creating their own destinies.

Characters[edit]

Ever After High has a number of characters from its various media; many of the main characters have dolls and are profiled at their main website.[1]

Royal students[edit]

These students are content with following their destinies as listed in their fairy tale:

  • Apple White (voiced by Jonquil Goode[2][3]) – The daughter of Snow White. She has light blond hair, light skin, and pale blue eyes.[4] She is described as a "motivated, smart, and natural-born leader" and aspires to be a Royal, following in the footsteps of her mother.[5] She is roommates with Raven Queen. Her favorite subject is Kingdom Management and her least favorite is Cooking. Her secret heart's desire is for people to know her as the fairest on of all on the inside as well as the outside.[4]
  • Alistair Wonderland (voiced by Robbie Daymond[episode needed]) – The son of Alice from Alice's Adventures in Wonderland. He has blond hair and blue eyes. He desires to explore the entire fairytale world. He has a crush on fellow Wonderland student Bunny Blanc, but believes she only thinks of him as a friend.[6] His doll debuted at the New York Toy Fair in 2015.[7]
  • Ashlynn Ella (voiced by Laura Bailey[2]) – The daughter of Cinderella. She has strawberry blonde hair and emerald green eyes. She typically wears dresses in floral prints. She manages the shoe store called the Glass Slipper. Her special ability is being able to talk to nature's plants and animals.[8] She and Hunter Huntsman are a couple, although the latter is associated with the Rebels faction and she is expected to marry a Prince Charming.[9] Nevertheless, she initially sides with the Royals as she wants to keep her heritage.[2]
  • Blondie Lockes (voiced by Julie Maddalena Kliewer[10]) – The daughter of Goldilocks.[11]
  • Briar Beauty (voiced by Kate Higgins[2]) – The daughter of Sleeping Beauty.[12] She is Apple White's best friend and sides with the Royals. She fears her destiny of having to sleep for a hundred years, and tries to learn as much as she can before facing that spell. She has been known to fall asleep at various times.[2] Her favorite colors are pink and black.[13] Her special ability is being able to hear everything for miles but only while she is asleep. Her favorite school activity is being on the student council.[12]
  • Bunny Blanc (voiced by Karen Strassman[10]) – The daughter of the White Rabbit from Alice's Adventures in Wonderland, she has white hair and white/pink bunny ears. Her special ability is to change into a rabbit. She sometimes loses her sense of direction. She likes Alistair although she finds it heartbreaking that he only views her as a friend. She is also childhood friends with Lizzie and the other Wonderlandians.[14] Her web debut was in "Spring Unsprung", when she journeys to Ever After High with Alistair to help find a cure for Wonderland.[10]
  • Dexter Charming (voiced by Evan Smith[2]) – The son of King Charming from "every story where a Prince Charming comes to the rescue". He has short brown hair and wears a blue plaid jacket with grey skinny pants, striped blue-white scarf, a crown, and dark-framed glasses. His special ability is to make girls swoon when he removes his glasses. He has a huge crush on Raven Queen, but is too shy to confess to her. He is unaware that Cupid has a crush on him.[15][16] He has a twin sister named Darling,[17] and an older brother named Daring.[2]
  • Duchess Swan (voiced by Stephanie Sheh) – The daughter of the Swan Queen from Swan Lake.[18]
  • Holly O'Hair (voiced by Colleen Foy) – The daughter of Rapunzel and the sister of Poppy O'Hair.[19]
  • Lizzie Hearts (voiced by Wendee Lee) – The daughter of Queen of Hearts.[20]

Rebel students[edit]

The following students do not agree with their destinies and want their own destiny:

  • Raven Queen (voiced by Erin Fitzgerald[2][21]) – The daughter of the Evil Queen and Apple's roommate. Raven has violet eyes and black hair with purple highlights. [22] She has no desire to follow in her mother's footsteps in becoming a villain.[23] Her actions end up starting the Rebel faction, which she is reluctant to lead.[24] Her abilities include casting spells, but they are usually of the black magic kind. If she tries to use her powers for good, it usually backfires. Her romance status is "not even looking" as she is more focused in figuring out her destiny.[22]
  • C.A. Cupid (voiced by Erin Fitzgerald[2]) – The daughter of Eros, the god of love, from Mount Olympus. She has pink hair and wings, and carries a bow and arrow, although she is not a good shot. While her arrows can help people fall in love, she relies on her own magic to help people listen to their hearts. She would also like to fall in love herself, with an interest in Dexter Charming. She and Blondie Lockes are roommates.[25][26] She sides with the Rebels in that everyone should be able to follow their hearts, and has served as an advisor for her schoolmates on romance issues.[2]
  • Cedar Wood (voiced by Jonquil Goode[2]) – The daughter of Pinocchio.[27]
  • Cerise Hood (voiced by Rena S. Mandel) – The daughter of Red Riding Hood.[28]
  • Ginger Breadhouse (voiced by Salli Saffioti) – The daughter of The Candy Witch from Hansel and Gretel.[29]
  • Hunter Huntsman (voiced by Grant George[2]) – The son of the Huntsman from Snow White and the Seven Dwarfs and Little Red Riding Hood. He has short brown hair,[30] and usually wears a green shirt, a brown hoodie, a leather-like vest, tan pants, and tall hiking boots. He also carries a textured messenger bag.[9] He enjoys helping animals, and his special ability is to be able to fashion things out of the random materials he has available, although he considers himself bad at making traps as they always break.[30] He loves fellow animal lover Ashlynn Ella, but tries to keep their relationship a secret as it is against the Royal storyline.[2][9] He and Dexter Charming are roommates.[30]
  • Kitty Cheshire (voiced by Bekka Prewitt) – The daughter of the Cheshire Cat.[31]
  • Madeline Hatter (voiced by Cindy Robinson[2]) – The daughter of the Mad Hatter from Alice's Adventures in Wonderland , Maddie is Raven's best friend. She has dark teal hair with mint green and purple highlights and a teacup on her head resembling a top hat.[32] Although she considers herself a Royal in embracing her destiny, she sides with the Rebels and agrees that everyone should have their own choice.[2] She and her father run the Wonderland Haberdashery and Tea Shop in Book End Village.[episode needed] Her magic ability is to pull things out of her hat, talk to the Narrators, and she claims she can see into the future, although most of her friends do not believe her.[32] She has a pet mouse named Earl Grey. Her roommate is Kitty Cheshire.[32]
  • Poppy O'Hair (voiced by Lindsay Ames) – The daughter of Rapunzel and the twin sister of Holly O'Hair.[33]

Neutral students[edit]

  • Brooke Page (voiced by Marieve Harrington) – A young Narrator-In-Training who is the daughter of the two Narrators. She lives inside the Magic Mirror called the Mirror Network.[34]

Development and release[edit]

In July 2013, Mattel announced plans to launch a spin-off line of dolls. The company estimated only about 10-20 million was budgeted for the development.[35] Mattel's 2013 annual report noted that visitors of the website had spent an average of 20 minutes viewing content, and that it had contributed to gross sales.[36]

In October 2013, Mattel launched Ever After High globally, reaching 14 countries, with plans to reach 30 territories in 2014.[37] Six fashion dolls were initially released, and related social media such as a website, YouTube channel, global Facebook, and an interactive music video directed by Wayne Isham.[38]

Media[edit]

Web series[edit]

Ever After High has a series of animated shorts on YouTube.[39] In June 2014, Netflix announced it was developing a series of episodes based on the webisodes.[40][41] It released the movie Spring Unsprung,[42] compiled the existing webisodes, and plans to release original episodes in 2015.[43]

Book series[edit]

Little, Brown Books for Young Readers (LBYR) has developed a book series for Ever After High. The company had worked on the Monster High book series, which had sold over two million copies. LBYR vice-president Erin Stein said in an interview for Publishers Weekly that when he was first exposed to the Ever After High franchise, “immediately dozens of ideas were spinning in our heads...How could we resist publishing this? It was a no-brainer.” The first book, The Storybook of Legends was written by Shannon Hale, who had worked on other titles such as Princess Academy and The Goose Girl. It debuted in October 2013, with a first print of 300,000 copies.[44] Hale has remarked that she likes that the Ever After High books can reach kids who are not regular readers.[45] The first book reached number 7 on the New York Times bestseller list for Children's Middle Grade.[46] In addition to the trilogy, Hale was written a collection of short stories that were compiled in Once Upon a Time: A Story Collection.

Ever After High trilogy by Shannon Hale
No. Title Date ISBN
1 The Storybook of Legends[47] October 8, 2013 ISBN 9780316401227
2 The Unfairest of Them All[48] March 25, 2014 ISBN 9780316282017
3 A Wonderlandiful World[49] August 26, 2014 ISBN 9780316282093
N/A Once Upon a Time: A Story Collection[50] October 21, 2014 ISBN 9780316258210

LBYR has also released a second Ever After High book series by Suzanne Selfors. The first novel, Next Top Villain, was on the Publishers Weekly best-sellers list of Children's Frontlist Fiction for ten weeks.[51]

Ever After High series by Suzanne Selfors
No. Title Date ISBN
1 Next Top Villain[52] January 6, 2015 ISBN 9780316401289
2 Kiss and Spell[53] April 7, 2015 ISBN 9780316401319
3 A Semi-Charming Kind of Life[54][55] July 7, 2015 ISBN 9780316401364

Parragon Books has licensed Ever After High for activity packs, novelty-and-book sets, and gift box sets.[56]

See also[edit]

References[edit]

  1. ^ http://www.everafterhigh.com/en-us/characters
  2. ^ a b c d e f g h i j k l m n o Terrace 2015, p. 64-65
  3. ^ "Legacy Day". Ever After High. Season 1. Episode 1. Closing credits. 
  4. ^ a b "Character Bios – Student Cards & Character Bios – Ever After High – Apple White". everafterhigh.com. Retrieved April 8, 2015. 
  5. ^ "Ever After High Royal Apple White Doll – Shop Ever After High Fashion Dolls, Playsets & Toys – Ever After High". everafterhigh.com. Retrieved April 16, 2015. 
  6. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Alistair Wonderland". everafterhigh.com. Retrieved April 8, 2015. 
  7. ^ "New York Toy Fair: Mattel Preview". rayedelsol.com. Retrieved May 5, 2015. 
  8. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Ashlynn Ella". everafterhigh.com. Retrieved April 8, 2015. 
  9. ^ a b c "EVER AFTER HIGH™ ASHLYNN ELLA™ and HUNTER HUNTSMAN™ Dolls - Shop Ever After High Fashion Dolls, Playsets & Toys - Ever After High". everafterhigh.com. Retrieved May 5, 2015. 
  10. ^ a b c "Spring Unsprung". Ever After High. 
  11. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Blondie Lockes". everafterhigh.com. Retrieved April 8, 2015. 
  12. ^ a b "Character Bios – Student Cards & Character Bios – Ever After High – Briar Beauty". everafterhigh.com. Retrieved April 8, 2015. 
  13. ^ "EVER AFTER HIGH™ LEGACY DAY™ BRIAR BEAUTY™ Doll - Shop Ever After High Fashion Dolls, Playsets & Toys - Ever After High". everafterhigh.com. Retrieved April 25, 2015. 
  14. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Bunny Blanc". everafterhigh.com. Retrieved April 8, 2015. 
  15. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Dexter Charming". everafterhigh.com. Retrieved April 8, 2015. 
  16. ^ "EVER AFTER HIGH™ Dexter Charming™ - Shop Ever After High Fashion Dolls, Playsets & Toys - Ever After High". everafterhigh.com. Retrieved May 28, 2015. 
  17. ^ "Amazon.com: Ever After High Darling Charming Doll: Toys & Games". amazon.com. Retrieved May 28, 2015. 
  18. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Duchess Swan". everafterhigh.com. Retrieved April 8, 2015. 
  19. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Holly O'Hair". everafterhigh.com. Retrieved April 8, 2015. 
  20. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Lizzie Hearts". everafterhigh.com. Retrieved April 8, 2015. 
  21. ^ Fitzgerald, Erin. "Ever After High" (Tumblr). Retrieved April 21, 2015. Officially announced today. Ever After High marks the first Leading Role I have played in an animation. I play Raven Queen. Let me know what you think. 
  22. ^ a b "Character Bios – Student Cards & Character Bios – Ever After High – Raven Queen". everafterhigh.com. Retrieved April 8, 2015. 
  23. ^ "EVER AFTER HIGH™ Raven Queen™ Doll". mattel.com. Retrieved April 21, 2015. 
  24. ^ "EVER AFTER HIGH™ LEGACY DAY™ RAVEN QUEEN™ Doll – Shop Ever After High Fashion Dolls, Playsets & Toys – Ever After High". everafterhigh.com. Retrieved April 21, 2015. 
  25. ^ "Character Bios – Student Cards & Character Bios – Ever After High – C.A. Cupid". everafterhigh.com. Retrieved April 8, 2015. 
  26. ^ "Ever After High C.A. Cupid Doll". Target. Retrieved May 5, 2015. 
  27. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Cedar Wood". everafterhigh.com. Retrieved April 8, 2015. 
  28. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Cerise Hood". everafterhigh.com. Retrieved April 8, 2015. 
  29. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Ginger Breadhouse". everafterhigh.com. Retrieved April 8, 2015. 
  30. ^ a b c "Character Bios – Student Cards & Character Bios – Ever After High – Hunter Huntsman". everafterhigh.com. Retrieved April 8, 2015. 
  31. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Kitty Cheshire". everafterhigh.com. Retrieved April 8, 2015. 
  32. ^ a b c "Character Bios – Student Cards & Character Bios – Ever After High – Madeline Hatter". everafterhigh.com. Retrieved April 8, 2015. 
  33. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Poppy O'Hair". everafterhigh.com. Retrieved April 8, 2015. 
  34. ^ "Character Bios – Student Cards & Character Bios – Ever After High – Brooke Page". everafterhigh.com. Retrieved April 8, 2015. 
  35. ^ Andrew Marder (July 19, 2013). "Mattel's Future: Happily Ever After?". fool.com. Retrieved May 28, 2015. 
  36. ^ "Mattel 2013 Annual Report" (PDF). pp. 2,29,31. Retrieved 2015-05-28. 
  37. ^ Guie, Phil (October 30, 2013). "Mattel Launches Ever After High Globally". 
  38. ^ Mattel (October 28, 2013). "Mattel Announces the Global Launch of Ever After High(TM) – New spellbinding brand reaches tweens around the globe with original storylines and creative characters" (Press release). Business Wire. Retrieved May 28, 2015 – via Marketwatch.com. In addition to the collection of an initial six beautiful and detailed fashion dolls, the property is supported by an immersive digital experience including a website, EverAfterHigh.com, global Facebook page and YouTube channel. The digital ecosystem includes animated webisodes, character bios, games, avatars and an interactive music video (a first for Mattel) that helps illustrate the brand message of choice - directed by legendary Hollywood producer Wayne Isham. 
  39. ^ Mattel (October 28, 2013). "Mattel Announces the Global Launch of Ever After High(TM)" (Press release). Business Wire. Retrieved 2015-04-08 – via iStockAnalyst. 
  40. ^ "Netflix to Stream Show Based on Mattel's Ever After High - Analyst Blog". NASDAQ.com. June 17, 2014. Retrieved May 28, 2015. 
  41. ^ Todd Spangler. "Netflix Pacts with Mattel for ‘Ever After High’ Animated Movie and Series". Variety. Retrieved April 15, 2015. 
  42. ^ Tyler McCarthy (January 7, 2015). "Netflix Original Series 2015: Over 10 Premiere Dates, Release Speculation". International Business Times. Retrieved April 15, 2015. 
  43. ^ Mattel Inc. "Mattel's Spellbinding Fairytale Ever After High™ Unfolds as a Netflix Original Series for Kids". Mattel Inc. Newsroom. Retrieved May 28, 2015. 
  44. ^ Raugust, Karen (June 6, 2013). "Shannon Hale and Mattel Live Happily 'Ever After'". Publishers Weekly. Retrieved May 28, 2015. 
  45. ^ Maughan, Shannon (May 29, 2014). "BEA 2014: Hale’s Whirlwind Year". Publishers Weekly. Retrieved May 28, 2015. 
  46. ^ "Best Sellers - The New York Times – Children's Middle Grade". The New York Times. October 27, 2013. Retrieved May 28, 2015. 
  47. ^ "The Storybook of Legends (Ever After High Series #1)". Barnes & Noble. Retrieved 2015-04-14. 
  48. ^ "The Unfairest of Them All (Ever After High Series #2)". Barnes & Noble. Retrieved 2015-04-14. 
  49. ^ "A Wonderlandiful World (Barnes & Noble Special Edition) (Ever After High Series #3)". Barnes & Noble. Retrieved 2015-05-28. 
  50. ^ "Ever After High: Once Upon a Time: A Story Collection". Barnes & Noble. Retrieved 2015-05-28. 
  51. ^ "Children's Bestsellers – March 9-15, 2015". Publishers Weekly: 14. March 23, 2015. 
  52. ^ "Next Top Villain (Ever After High Series)". Barnes & Noble. Retrieved 2015-05-28. 
  53. ^ "Ever After High: Kiss and Spell". Barnes & Noble. Retrieved 2015-05-28. 
  54. ^ "Ever After High: A Semi-Charming Kind of Life". Barnes & Noble. Retrieved 2015-05-28. 
  55. ^ "The On-Sale Calendar: July 2015 Children's Books". Publishers Weekly. March 16, 2015. Retrieved May 28, 2015. July 7, 2015 Ever After High: A Semi-Charming Kind of Life by Suzanne Selfors (Little, Brown, $13.99; ISBN 978-0-316-40136-4). 200,000 copies. 
  56. ^ Raugust, Karen (June 12, 2014). "Licensing Hotline: June 2014". Publishers Weekly. Retrieved May 28, 2015. 
Book references

External links[edit]