Everest Spices

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Everest Spices
Industry Food
Founded 1981
Founder Vadilal Shah
Headquarters Mumbai, India
Products Spices
Website www.everestspices.com

Everest Spices is an Indian manufacturer, distributor and exporter of ground spices and spice mixtures under the brand name Everest.[1]

Everest has been accorded the Superbrands status three times: in 2003, 2006 and 2009. It also won FMCG Consumer Reaction Award.[2] Everest started began advertising aggressively on the television in 2003, and by 2005, it had 30% share of the branded pure spices market in India.[3] According to the 2007 study, Everest was India's largest spices brand based in Mumbai.[4] More than 20 million households used Everest spices regularly. The brand was stocked by 400,000 outlets in more than 1000 towns across India. More than 3.705 billion packs of Everest product were sold each year. There were more than 42 blends under the Everest brand name.[5]

Everest also exports its products to the US, the Middle East, Singapore, Australia, New Zealand, East Africa and other countries.[6]

References[edit]

  1. ^ "Everest-Superbrand 2003 - 2005". Superbrandsindia.com. 2010-03-05. Retrieved 2010-12-19. 
  2. ^ "Everest Masala wins FMCG Consumer Reaction Award". afaqs!. Retrieved 2010-12-20. 
  3. ^ Nidhi Nath Srinivas (30 August 2005). "Mirch Masala: Cos spice up ad spends to stay in the hunt". The Economic Times. Retrieved 2 July 2012. 
  4. ^ Superbrands 2nd edition
  5. ^ Superbrands 3rd edition
  6. ^ "About us". Everest Spices. Retrieved 2010-12-19.