Everlast (boxing)
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| Type | Private |
|---|---|
| Founded | 1910 |
| Headquarters |  New York, NY, USA |
| Key people | Adam Geisler (president) |
| Industry | Sporting goods |
| Products | Boxing equipment and apparel |
| Website | http://www.everlast.com/ |
Everlast is active in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.
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[edit] History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST".
Everlast transformed into a small retail store that carried a full line of sports equipment. In 1917, the young Jack Dempsey introduced boxing to Golomb, resulting in the brand's first boxing headgear that would last more than 15 rounds of intensive training. Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.[citation needed]
In 2000, Active Apparel Group [AAGP] acquired the Everlast brand and boxing equipment.
In 2007 UK-based Brands Holdings acquired Everlast Worldwide.
Based in Manhattan, the Everlast brand is represented in over 101 countries and holds 88 licensees worldwide.
[edit] Products
Everlast produces a large quantity of boxing and MMA gloves for all types of training. Boxing-related equipment such as heavy bags, speed bags, and headgear are among other product made by the brand. Everlast has granted a large number of licenses for a diverse range of products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear. The company's products are marketed globally, and its international business is predominantly conducted through distributorship arrangements.
All training products are designed to complement and enhance any athletes training routine, in addition to the professional products that are engineered with the top performance-enhancing technologies. Everlast has designed various technologies that cushion the hands and wrist (EverGEL), regulate body temperature (EverCool), wick away mositure (EverDri) and fight the growth of bacteria and microbes (EverFresh). Everlast products are used in amateur and professional boxing contests as well as in boxing and MMA gyms and training camps.
Everlast has been providing equipment for the reality television show The Contender and The Biggest Loser. The video game Fight Night: Round 4 features equipment bearing the Everlast name.
[edit] Sponsorships
Everlast has a roster of athletes signed under their name, including Interim WBO Light Middleweight Champion Paul Williams, WBC Welterweight Champion Andre Berto, and 6-time MMA Champion Randy Couture.
Everlast assists in running the annual NY Golden Gloves competition, the most prestigious amateur tournament in the country. About 900 boxers compete each year. Everlast has also assisted in other Golden Gloves programs from other states.
Everlast works with USA Boxing on various community outreach programs, including a boxing- inspired circuit workout with the 2008 USA Olympic Boxing team and the Boys and Girls Club of Harlem. Everlast supplies products and supports the men's, women's, and junior Olympic boxing programs as well as coaches and officials.
[edit] Competitors
- BenLee - old american boxing equipment brand, revived in Germany as "BenLee Rocky Marciano"
- Cleto Reyes - based in Mexico City
- Fairtex Boxing
- Franklin Boxing
- Grant Boxing
- Lonsdale Boxing - based in London
- Ringside Boxing
- Throwdown Boxing
- Title Boxing
- Tuf-Wear
- Twins Boxing
- Winning Boxing
