Everlast (boxing)

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Everlast Worldwide Incorporated
Type Subsidiary
Industry Sporting goods
Founded The Bronx, New York, US (1910)
Founders Jacob Golomb
Headquarters New York City, US
Area served Worldwide
Key people Adam Geisler (President)
Products Boxing equipment & apparel
Parent Sports Direct
Website www.everlast.com

Everlast is an American brand active in the design, manufacturing, licensing and marketing of boxing, mixed martial arts and fitness related sporting goods equipment, clothing, footwear, and accessories. Based in Manhattan, Everlast's products are sold in more than 75 countries. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands.

History[edit]

In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST". Everlast transformed into a small retail store that carried a full line of sports equipment, best known as the major supplier of boxing equipment.

In 1917, the young Jack Dempsey called on Everlast for specialized boxing equipment, resulting in the development of the brand's first boxing headgear that would last more than 15 rounds of intensive training. Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.[citation needed]

In 1958, Ben Nadorf purchased 50% of Everlast Sports Mfg. Corp from Daniel Golomb.

In 1995, Ben Nadorf became sole owner of Everlast Sports Mfg. Corp.

In 2000, Active Apparel Group [AAGP] acquired the Everlast brand and boxing equipment.

In 2007 UK-based Brands Holdings acquired Everlast Worldwide.[1]

Based in the Bronx, the Everlast brand is represented in over 75 countries and holds 88 licensees worldwide.

The company took home the 2010 and 2011 World MMA Award for Best Technical Equipment Brand.

Products[edit]

Everlast produces a large quantity of boxing and MMA gloves for all types of training. Boxing-related equipment such as heavy bags, speed bags, and headgear are among other products made by the brand. Everlast has granted a large number of licenses for a diverse range of products including men's and women's athletic apparel, sports-nutrition products, and athletic footwear. The company's products are marketed globally, and its international business is predominantly conducted through distributorship arrangements.

Everlast has designed various technologies that cushion the hands and wrist (EverGEL,) regulate body temperature (EverCool,) wick away moisture (EverDri) and fight the growth of bacteria and microbes (EverFresh.) Everlast products are used in amateur and professional boxing contests as well as in boxing and MMA gyms and training camps.

Everlast has been providing equipment for the reality television show The Contender and The Biggest Loser. The video game Fight Night: Round 4 features equipment bearing the Everlast name.

Sponsorships[edit]

Everlast has a roster of athletes signed under its name, including Interim WBO Light Middleweight Champion Paul Williams, WBC Welterweight Champion Andre Berto, current Ultimate Fighting Championship Light Heavyweight Champion Jon Jones, and 6-time UFC Champion Randy Couture.

Everlast assists in running the annual NY Golden Gloves competition, the most prestigious amateur tournament in the country. About 900 boxers compete each year. Everlast has also assisted in other Golden Gloves programs from other states.

Everlast works with USA Boxing on various community outreach programs, including a boxing- inspired circuit workout with the 2008 USA Olympic Boxing team and the Boys and Girls Club of Harlem. Everlast supplies products and supports the men's, women's, and junior Olympic boxing programs as well as coaches and officials.

References[edit]

  1. ^ "Everlast Worldwide". Retrieved 19 February 2012. 

External links[edit]