Evisu

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EVISU
Type Limited
Industry Apparel
Founded 1991
Headquarters Osaka, Japan
Products Apparel
Footwear
Accessories

EVISU is the original denim brand to introduce denim wearers across the globe to premium-quality Japanese selvedge denim and custom distressing. EVISU plays a pivotal role in the history of denim, the brand that started the worldwide “Replica Movement” which in turn, birthed the premium denim category we know today.

The story of EVISU[edit]

EVISU was founded in Osaka, Japanin 1991 and is named after the Japanese god of prosperity Ebisu.

Initially only around 14 pairs of jeans a day were created, Each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowed and spurred a revival of interest in vintage denim which spread around the world. With the craftsmanship and detail unrivaled in the industry, the EVISU brand then started attracting the Japanese denim community who embraced it and started the global trend of washed and retro style denim. Since then, EVISU has won the praise and support of denim lovers around in the world, and remained committed in achieving the high standards and quality they have set in the industry.

Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally known and embraced by both collectors and hipsters alike.

EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.

Pop culture[edit]

The brand has been mentioned in several rap songs, including Jay-Z's 2002 tracks; "Show You How" and "Jigga That Nigga, in Young Jeezy's track "Bury me a G", The Game's "Down for my Niggaz", T.I's "ASAP" and Lil Wayne's "Lock & Load (Feat. Kurupt)". Club Dogo, Italian rap group, mentioned the brand in the single "Spacco tutto".

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