Evolok

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Evolok, based in London, UK, is a privately owned British limited company headquartered in Holborn. It provides metered access gateways and identity management software to content providers such as digital newspaper editions and online video producers. Evolok’s regional operations include North America, Europe & South Africa. The Evolok software is built around three key modules: the Identity Manager, Access Director and the Event Broker.

History[edit]

Evolok was incorporated in 2007 and is closely partnered with First Clarity, an IT consultancy who aid in the implementation of Evolok. Other partners include MPP Global Solutions and Akamai.

Evolok has provided paywall consultancy worldwide and has also implemented their solution on behalf of a wide range of these international organisations. They have been heavily involved with a number of innovative paywall initiatives, such as helping Business Day (South Africa) implement the first metered paywall in Africa.[1]

Awards[edit]

Digital Identity Award 2012 - Nominee for one of the best pay-wall solutions provider[2]

Modules[edit]

The three modules within Evolok work together but also work as standalone software modules linked to existing legacy systems.

Access Director[edit]

The Access Manager Module determines whether a reader is allowed access to an article, acting as the enforcement part of the Evolok ecosystem. The reader’s entitlements are decided based on their relationship defined within the Identity Manager, as either a casual reader, register user or a paying customer and changing their entitlements based on this relationship.

Identity Manager[edit]

The Identity Manager acts as the brain of the Evolok ecosystem, holding a record of all registered users and customers. As Evolok encourages the user to register, this database provides a publisher with audience data and additional advertising revenue opportunities.[3]

Event Broker[edit]

The Event Broker provides an automated messaging process. It is responsible for sending events, as a string of bytes, from a source to a destination via a RestFUL API. An example of an event would be to announce new offerings by a publisher or, on a more personal level, to congratulate a user on his/her birthday.

Clients[edit]

Following a successful international trial of the Evolok metered system, one of the UK's most influential publishing groups officially adopted a "New York Times style 'meter"[4] in order to increase their engagement and monetise on their content.

The move of the above-mentioned publishing house to monetise its content was met with scepticism by both publishing colleagues, such as The Guardian[5] and also by the blogging/marketing[6] community. However, few months after the meter implementation the newspaper was reported to have "remained the UK’s third most popular national newspaper website with just over 3m unique browsers* a day (up 5.8 per cent month on month).[7]" In 2014, one year after the adoption of the Evolok Access and Identity Management solution, the publishing house registered a boost in subscriptions and 'reaped rewards' of metered paywall with operating profit up to £60m, according to reports.[8]

References[edit]

  1. ^ "Business Day becomes South Africa’s first paid content paper". The Drum. Retrieved 2014-05-31. 
  2. ^ Novay in collaboration with IDentity, Novay in collaboration with IDentity. "Nominees Novay Digital Identity Award 2012: Evolok, eRecognition and IDchecker". 
  3. ^ "#DMS13 - Paywall lessons from B2B publishers | Media news". Journalism.co.uk. 2013-02-19. Retrieved 2014-05-31. 
  4. ^ McAthy, Rachel. "Telegraph to launch UK metered paywall". Journalism.co.uk. Retrieved 26 March 2014. 
  5. ^ Greenslade, Roy. "Telegraph Media Group back digital, but will users pay?". The Telegraph. 
  6. ^ Charlton, Graham. "Is The Telegraph's metered paywall a good idea?". eConsultancy. 
  7. ^ Ponsford, Dominic. "Telegraph website traffic continues to grow despite launch of metered paywall". Press Gazette. 
  8. ^ HAGGERTY, ANGELA. "Telegraph Media Group 'reaping rewards' of metered paywall with operating profit up to £60m, according to reports". The Drum.