Excel (gum)

Wrigley's Excel is a line of chewing gum and mints available in Canada since 1991. It is the best selling gum in Canada. Eclipse is the American version of Excel. The brand advertises using a long-standing tagline "Excel-erate your breath." The advertisements are using food creatures, the same characters that Extra gum is using.

Excel Extreme

In January 2006, a sub-brand named "Excel Extreme", with flavors Fuse, Voltage, Charge and Shock, was released, replacing the Excel cherry and lemon flavours. A year later, an American version called Wrigley's 5 was created, but the gum was sold in sticks instead of pellets. The Excel Extreme brand was replaced by Wrigley's 5 in 2008.

Excel White

In June 2008, Wrigley's replaced Freedent Total with Excel White. It is currently available in three flavours : Spearmint, Bubblemint and Winterfresh.

Excel Mist

A Canadian version of Orbit Mist introduced in 2010.

Flavours

Here is a list of the current flavours :

Excel Classic :

• Peppermint
• Spearmint
• Winterfresh
• Polar Ice
• Chlorophyll
• Inferno Cinnamon
• Tangerine Freeze
• Night Chill
• Sweet Mint
• Citrus Mint
• Strong Mint

Excel White :

• Bubblemint
• Spearmint
• Winterfresh

Excel Mist :

• Peppermint
• Spearmint

Excel Mints :

• Peppermint
• Spearmint
• Winterfresh
• Mixed Berry

Promotion

During the duration of the Winter Olympics of 2010, each piece of gum had a small edible maple leaf printed on to support the Canadian Olympic Team.