In modern public relations and marketing, "excellence" is a much overused buzzword that tries to convey a good impression often without imparting any concrete information (e.g. "center for excellence in ...", "business excellence", etc.).
Practice makes perfect
Studies have shown that the most important way to achieve excellent performance in fields such as sport, music, professions and scholarship is to practice. Achievement of excellence in such fields commonly requires approximately 10 years of dedication, comprising about 10,000 hours of effort.
- Karl Anders Ericsson (1996), The road to excellence: the acquisition of expert performance in the arts and sciences, sports, and games, ISBN 978-0-8058-2231-1
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