|Origins||Voluntary Euthanasia Research Foundation (VERF Inc.)|
|Philip Nitschke, Fiona Stewart|
|Slogan||A Peaceful Death is Everybody's Right|
Exit International, is an international non-profit organization advocating legalization of euthanasia. It was previously known as the Voluntary Euthanasia Research Foundation (VERF Inc.). Other assisted suicide organisations are Dignitas and Final EXIT.
Exit International was founded by Dr Philip Nitschke in 1997 after the over-turning of the world's first Voluntary Euthanasia law—the Rights of the Terminally Ill (ROTI) Act. During the ROTI Act, Dr Nitschke became the first physician in the world to administer a legal, lethal, voluntary injection.
In 2011, Exit International unveiled the first pro-euthanasia billboard in Australia on the Hume Highway near Sydney. The plan had previously met with opposition when the Australian Advertising Standards Bureau wrote to Exit International, informing them that the advertisement may be illegal as it would contravene state laws on aiding or abetting suicide. Exit International successfully countered by arguing that the language used on the billboard did not argue for euthanasia, but instead referred only to the public support for the act.
Prior to the billboard, Exit International had developed a pro-voluntary euthanasia television advertisement that was due to screen in 2010. The advertisement was prompted by a The Gruen Transfer segment, where two advertising agencies had been requested to create a pro-euthanasia advertisement to "market the unmarketable". Although the winning entry was not able to be used by Exit International, they employed the successful advertising agency. The resulting advertisement was to screen on 12 September, but was unable to be shown after approval for the advertisement was withdrawn two days prior to screening, legal concerns in regard to the promotion of euthanasia and suicide being cited as the cause.
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