Experian FootFall

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FootFall Ltd[1] was founded in 1991 by John Gallagher and Brian Barnes. The company initially sold hardware solutions designed to measure pedestrian flows within UK shopping centres. The company evolved into a provider of information services based on pedestrian flow. FootFall systems are installed in 37 countries with customers primarily in the retail and retail property industries. In December 2005[2] Experian purchased FootFall Ltd at a cost of 36 million GBP[3]. Experian FootFall is a product of Experian PLC.

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[edit] Areas of Interest

Pedestrian flow. Retail Conversion Rate. Customer Opportunity. Retail Peel Off. Dwell Time.

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