Expert network

The expert network phrase was originally coined by Mark O'Connor of the Yankee Group in presentations introducing his August 1997 Management Strategies report, Knowledge Management: People and the Process, using the Teltech Resource Network (now part of Infogroup's ORC International) as a example of niche primary research services.

Today the phrase is used most often to refer to the firms offering niche primary research services using a network of experts. In 2008, according to a report by Integrity Research there were at least 25 expert network providers (such as AlphaSights, Asia CEO Network, Coleman Research Group, CognoLink, DeMatteo Monness, ExpertView, Gerson Lehrman Group, Informed Edge and Public Insight LP) with Gerson Lehrman Group being the main player, with about 70% of the market.

Information providers and researchers within commercial expert networks can be anyone from doctors and academics, to professional experts. Clients range from investors and law firms, to product manufacturers and service providers.

Expert Networks As Businesses

In the last 10 years, a rather large industry has sprung up around facilitating "out of network" connections, or connections with professionals with whom the individual or organization doing research has no prior connection. The investment community is the largest consumer of expert network services; an estimated 38 expert network companies generated $364 million in revenues in 2009, according to a report by Integrity Research on the industry.

The first known published appearance of the phrase in this context is in the April 1999 Yankee Group white paper A Knowledge Perspective: The Knowledge Management Product and Service Domain. In the December 1999 publication, "Knowledge Evolution: Tools of the Trade," clients were advised to utilize Expert Networks to "Understand who the experts are throughout the organization (including the extended organization), and more appropriately employ that expertise within a broader range of business contexts for better decision making."

After the implementation of Regulation Fair Disclosure in 2000, which made it harder for institutional investors to get market moving information directly from publicly traded companies, commercial expert networks became more widely used by financial services firms. Hedge funds were early adopters, but the use of expert networks is now widespread among all types of institutional investors, including mutual fund advisers, pension funds, banks and private equity firms.

Expert Network Business Models

There are many nuances between the types of services and experts provided by each, but there are two dominant business models within the industry.^{[citation needed]} There is also a third business model which focuses on custom recruitment.

Subscription Expert Networks

The vast majority of expert networks service providers operate on a subscription based business model.^{[citation needed]} These networks charge researchers flat fees for access to a stable of information providers, and the network then pays the information providers hourly rates as they are used by the subscriber base. The network keeps the difference between the subscription fees collected and the hourly rates paid out.^{[citation needed]}.

Transactional Expert Networks

A growing minority of expert network service providers have embraced the transactional model commonly used by the face-to-face coaching/tutoring industry or the technology service outsourcing community. These networks pay information providers hourly rates and bill them out to researchers at a higher rate, keeping the difference.^{[citation needed]}

Custom Recruitment Expert Networks

Expert networks do not charge a subscription fee and instead of recruiting experts for a database, use custom recruitment for each research project undertaken. Clients submit confidential research requests, the expert network seeks out experts/professionals specifically in those fields and return with a list of vetted individuals within one to five days of the initial request. This ensures that the experts are selected on the most relevant information available, thus providing many more accurate matches between client and specific area of interest.

Legal Compliance Issues

One of the biggest challenges faced by expert network operators is legal compliance with regard to the information passed from information provider to researcher. Several expert networks have made headlines in relation to improper information disclosure and insider trading allegations. Networks have taken different approaches to the compliance puzzle. Some spend millions reaching out to publicly traded companies and others don't allow employees of publicly traded companies to consult at all.^{[citation needed]}

Controversy

The Fall 2009 indictment of individuals associated with hedge fund FrontPoint illustrated the compliance challenges of speaking with sources directly. The individuals had initiated access with a Dr. Yves Benhamou, board member of an on-going clinical trial. Though these began as formal engagements through a network, their exchanges with Dr. Benhamou would became less formal and more specific. They stopped going through the network, opting to contact one another directly, and they allegedly culminated in the portfolio managers coaxing inside information from Dr. Benhamou and Dr. Benhamou obliging. The circumstances illustrate one of the core challenges of primary research in general and a central plank of the expert network platform.

Further reading

• "Linking expert mouths with eager ears", The Economist, June 16, 2011.</ref>.
• "Hedge Funds Keep Watch on Washington" by David Bogoslaw, BusinessWeek, September 22, 2009
• "Hedge Funds Look to Policy Experts to Decode Washington" New York Times DealBook, September 23, 2009
• "Information Have and Have Nots" by L. Gordon Crovitz, The Wall Street Journal, September 22, 2008
• "Network of 200,000 experts provides IP evaluations" by Steve Lewis, Intellectual Property Marketing Advisor, November 4, 2008
• "Credit Suisse analysts gain access to expert network" by Anette Jonsson, Finance Asia, September 16, 2008
• "Want Our Stock Researchers? Pay Up!" by Aaron Lucchetti, The Wall Street Journal, September 10, 2008
• "Integrity Publishes Comprehensive Report on Expert Networks" Integrity Research Associates, March 2, 2008