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Type Private
Industry Technology
Founded 2004
Headquarters Salt Lake City, Utah,
United States
Products business software, retail

Experticity is a Salt Lake City, UT-based company that helps brands and retailers improve retail conversations through education, product seeding and by offering first-hand product experience to retail sales associates and category-specific experts.[1] The company has two web-based services:, which brands and retailers use to deliver interactive product trainings for retail sales associates, and, which brands use to facilitate product trials with experts and enthusiasts.[2]


The company was founded in 2004 under the name 3point5, Inc. (referencing the fact that 3.5 feet was considered the optimal distance between two people in a one-one-one conversation). In 2009, the company changed its name to Swarm Builder.[3] The same year, it purchased a platform and named it[4]

The company changed its parent name to Experticity in 2012.[5] The name “Experticity” was purchased from an unrelated Seattle based-business.[6]

Products[edit][7] trains retail sales associates across various industries through a patented “Edu-Game” format.[8] When sales associates complete Edu-Games demonstrating product knowledge, they are rewarded with gratis or discounted products from the brand sponsoring the training. is an online marketplace for experts with significant personal and professional industry influence. automates brand incentive programs and rewards industry professionals and influencers with product offers, discounts, samples and insider knowledge applicable to their field of expertise.

Each of the Experticity platforms displays users’ expert score, which is a composite blend of product knowledge, purchases and professional experience.[9]

Executive Leadership[edit]

Tom Stockham is the CEO of Experticity, having served on the company’s board of directors since 2007.[10] He was formerly CEO and president of and president of


External links[edit]