Influence the conversations that influence what people buy
|Headquarters||Salt Lake City, Utah,
|Products||business software, retail|
Experticity is a Salt Lake City, UT-based company that helps brands and retailers improve retail conversations through education, product seeding and by offering first-hand product experience to retail sales associates and category-specific experts. The company has two web-based services: 3point5.com, which brands and retailers use to deliver interactive product trainings for retail sales associates, and ProMotive.com, which brands use to facilitate product trials with experts and enthusiasts.
The company was founded in 2004 under the name 3point5, Inc. (referencing the fact that 3.5 feet was considered the optimal distance between two people in a one-one-one conversation). In 2009, the company changed its name to Swarm Builder. The same year, it purchased a platform and named it ProMotive.com.
3point5.com trains retail sales associates across various industries through a patented “Edu-Game” format. When sales associates complete Edu-Games demonstrating product knowledge, they are rewarded with gratis or discounted products from the brand sponsoring the training.
ProMotive.com is an online marketplace for experts with significant personal and professional industry influence. ProMotive.com automates brand incentive programs and rewards industry professionals and influencers with product offers, discounts, samples and insider knowledge applicable to their field of expertise.
Each of the Experticity platforms displays users’ expert score, which is a composite blend of product knowledge, purchases and professional experience.
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